What kind of CRM system is currently in use?
Posted: Tue Jan 07, 2025 5:23 am
How does information flow between the website/online store and offline? What integrations between different systems does this require?
What forms are needed for your website and what happens when a customer fills out a form? To whom and how is the information passed on?
What requirements does the development of digital sales place on other systems, such as inventory management?
The most important thing when choosing a technology is to ensure that the system can scale as digital sales evolve and your company's needs change. For example, if integration opportunities have not been sufficiently considered, you will likely have problems with data reliability in a few years, for example if data cannot be transferred from one system to another.
With the right marketing technologies, you can segment the leads your company receives so that the best leads end up being contacted by sales first. You can use the ABCD model to do this, which divides leads into four different segments based on the attractiveness of the customer profile and the timeliness of the purchase need. The attractiveness of a customer profile can be related to, for example, the company's turnover, the contact's title, the B2C customer's living situation, or ivory coast phone data anything that indicates that the contact in question is a perfect customer for your company. The timeliness of the purchase need, in turn, determines how much effort you should put into contacting and closing that lead right now.
Read also: Marketing Technology Tools: 50 Tools to Build the Best Technology Suite for Your Business
Growing digital sales requires resources
In digital marketing, continuous development is the foundation of operational work, and an essential part of this work is testing. A/B testing is a comparison in which the best-performing alternative is sought. It can be used to compare two different versions of, for example, a website or individual advertisements.
In order to conduct comprehensive testing at different stages of the purchasing path, sufficient resources must be allocated for the production, design, and compilation of materials.
Your company should therefore have enough high-quality, on-brand visual material for all stages of the purchase path. Redesigning your website with a one-time touch is not enough, and increasing digital sales typically requires continuous content production.
What forms are needed for your website and what happens when a customer fills out a form? To whom and how is the information passed on?
What requirements does the development of digital sales place on other systems, such as inventory management?
The most important thing when choosing a technology is to ensure that the system can scale as digital sales evolve and your company's needs change. For example, if integration opportunities have not been sufficiently considered, you will likely have problems with data reliability in a few years, for example if data cannot be transferred from one system to another.
With the right marketing technologies, you can segment the leads your company receives so that the best leads end up being contacted by sales first. You can use the ABCD model to do this, which divides leads into four different segments based on the attractiveness of the customer profile and the timeliness of the purchase need. The attractiveness of a customer profile can be related to, for example, the company's turnover, the contact's title, the B2C customer's living situation, or ivory coast phone data anything that indicates that the contact in question is a perfect customer for your company. The timeliness of the purchase need, in turn, determines how much effort you should put into contacting and closing that lead right now.
Read also: Marketing Technology Tools: 50 Tools to Build the Best Technology Suite for Your Business
Growing digital sales requires resources
In digital marketing, continuous development is the foundation of operational work, and an essential part of this work is testing. A/B testing is a comparison in which the best-performing alternative is sought. It can be used to compare two different versions of, for example, a website or individual advertisements.
In order to conduct comprehensive testing at different stages of the purchasing path, sufficient resources must be allocated for the production, design, and compilation of materials.
Your company should therefore have enough high-quality, on-brand visual material for all stages of the purchase path. Redesigning your website with a one-time touch is not enough, and increasing digital sales typically requires continuous content production.