Social media helps B2B companies
Posted: Tue Jan 07, 2025 4:53 am
“Our products and services are not purchased on Facebook, so we only use LinkedIn.”
Many B2B advertisers have prejudices about LinkedIn and Meta's channels, Facebook and Instagram, which can prevent them from fully utilizing their marketing potential and reduce advertising results and cost-effectiveness.
In this blog, we will look at the similarities and differences between Meta and LinkedIn, and explain how you can utilize the channels effectively and appropriately within the MRACE® framework for B2B marketing.
Why is it worth doing social media advertising through the MRACE® model?
Before we get into the comparison itself, let's briefly review why and how to advertise effectively on social media channels.
uild awareness, reach the right people, and generate leads. In most industries, B2B advertising should be seen as a marathon, not a sprint, and it’s about building trust, thought leadership, and creating israel phone data value over the long term rather than quick wins. Results should be seen in months or even years, not days or weeks.
Our Market-Value-Growth (MVG) model is an excellent tool for creating your company's long-term marketing strategy. The model takes into account changes in purchasing behavior and technology, different buyer personas, and clarifies competitive advantages and value propositions.
The MRACE® model is a proven effective model for tactical marketing. It ensures that every stage of the purchase path is taken into account, from interest (Reach) to consideration ( Act ), lead or conversion ( Convert) and engagement ( Engage ). The Measure phase utilizes data from different channels and the company's website, which allows the results of advertising to be monitored and optimized according to goals.
Read more about MVG and MRACE® models
Listen to the audio blog: Measuring digital marketing according to the MRACE® model
Many B2B advertisers have prejudices about LinkedIn and Meta's channels, Facebook and Instagram, which can prevent them from fully utilizing their marketing potential and reduce advertising results and cost-effectiveness.
In this blog, we will look at the similarities and differences between Meta and LinkedIn, and explain how you can utilize the channels effectively and appropriately within the MRACE® framework for B2B marketing.
Why is it worth doing social media advertising through the MRACE® model?
Before we get into the comparison itself, let's briefly review why and how to advertise effectively on social media channels.
uild awareness, reach the right people, and generate leads. In most industries, B2B advertising should be seen as a marathon, not a sprint, and it’s about building trust, thought leadership, and creating israel phone data value over the long term rather than quick wins. Results should be seen in months or even years, not days or weeks.
Our Market-Value-Growth (MVG) model is an excellent tool for creating your company's long-term marketing strategy. The model takes into account changes in purchasing behavior and technology, different buyer personas, and clarifies competitive advantages and value propositions.
The MRACE® model is a proven effective model for tactical marketing. It ensures that every stage of the purchase path is taken into account, from interest (Reach) to consideration ( Act ), lead or conversion ( Convert) and engagement ( Engage ). The Measure phase utilizes data from different channels and the company's website, which allows the results of advertising to be monitored and optimized according to goals.
Read more about MVG and MRACE® models
Listen to the audio blog: Measuring digital marketing according to the MRACE® model