Integrate Instagram into your site

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Create content on Instagram
Given the growing success of Instagram, new tools are appearing to provide features not present on the site. They allow you to group several photos into a single composition. It is also possible to add text over the photos to spread a message or create quotes (very interesting options for brands). Other tools allow you to discover new content and the most popular themes. You can even repost particularly popular images. And why not offer your customers a poster displaying all the images published over a year?

Manage your account
Some tools provide valuable services for business managers with a busy schedule. Manage several different accounts (Facebook, Twitter, Instagram) and know their popularity indices. Or manage comments and activity more easily. Be automatically alerted of new posts on defined themes. Finally, plan the distribution of images by choosing the best times of the day, including outside of company hours.

The digital agency Wedig recommends that companies deploy iceland phone data their brand image by directly integrating access to Instagram on their site. Either by means of a widget or by adding a special button. This integration also gives the opportunity to distribute its images to its e-mailing contact base.

Which users use Instagram?
According to a study by the Pew Research Center, we discovered that women use Instagram more than men. 31% of them regularly use this platform compared to 24% of men. And this observation is valid for all ages since 23% of teenage girls regularly consult Instagram compared to 17% of teenage boys. Your social media agency must be able to take this factor into account to create relevant and targeted web advertising . Regarding the age of users, we see that Instagram mainly reaches young people with 55% of users aged 18 to 29. 28% of users are between 30 and 49 and 11% between 50 and 64. If you must therefore focus your communication on young people, you must not forget seniors who are increasingly interested in this platform and who therefore constitute a relevant target. The Pew Research Center also tells us that 30% of Instagram users earn between $50,000 and $74,999. This does not mean that the platform only reaches wealthy people since 26% of users earn less than $30,000 per year. Finally, this study reveals that 32% of adult users live in urban areas.When analyzing visits to a site, each element is important. But be careful, you sometimes have to look at the information as a whole to be sure to analyze the data correctly.