What is localized SEO?

[hasanthouhid0]

Local SEO is also called local SEO . It groups together the different actions that a company puts in place to make itself more visible on the internet , and this, in a local manner.

Your digital platforms are a key point of reference for your customers and prospects bolivia telegram number in today's highly digitalized society. It is therefore important to highlight them and this is possible in particular thanks to localized SEO ! We explain everything to you, in great detail, in this article.



1.
2. The challenges of local SEO
3. How to optimize your local SEO?
Conclusion


localized referencing

1. What is localized SEO?
Definition
We know that currently, 76% of Internet users who have carried out a local search will visit the company's premises within a day 1 . Local SEO is therefore very important since it allows you to make yourself visible on search engines like Google and to perpetuate your business. But what is it exactly?

It is an SEO strategy that helps your business be more visible when an Internet user makes a request on the Internet. It applies to any brand with a physical location, point of sale or customer reception, which operates in a specific geographical area.

There are two types of localized searches:

Queries specifying the location , such as “hairdresser Rouen”. Search engines display results with the best-optimized listings .
Queries that do not specify location , such as “hairdresser”. Search engines display the most relevant results based on the consumer’s estimated location.


The difference between local SEO and general SEO
Local SEO, as mentioned in the introduction, is also called local SEO . It is therefore part of a general SEO strategy . But how is it different?
First, let's note that local SEO, as its name suggests, focuses on optimizing your visibility in a dedicated geographic area : the one where you are located, which is also the one of the customers and prospects you are targeting. While general SEO works on your visibility in a more global way, whether it is limited to your country or more. It feeds your global notoriety .

There are also other differences to note, including:

Search intentions are not the same: in fact, local searches have an immediate intention. They allow you to have key information (hours, contact details, addresses) on one or more establishments in no time, rather than on a brand as a whole. Whereas non-localized searches are less urgent and aim to obtain information on the company and not its points of sale.
The parameters to optimize are not the same. For general SEO, we work primarily on its content, the construction of its website, the keywords used... On the local SEO side, we rely more on customer reviews , Google My Business and Apple Business Connect establishment files .