Liquor Latte Collaboration by Moutai and Luckin Coffee
Posted: Mon Jan 06, 2025 9:53 am
Liquor Latte Collaboration by Moutai and Luckin Coffee
September 4, 2023, Beijing – Imagine a blend of coffee and a legendary Chinese spirit, Kweichow Moutai, coming together to create a sensation that’s sending taste buds on a wild ride. That’s precisely what happened when Luckin Coffee, the famed Chinese coffee chain, teamed up with the esteemed Kweichow Moutai to craft something truly extraordinary.
Let’s see how this interesting collaboration stirred Chinese consumers in recent days.
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What’s All The Fuss About? Luckin Coffee & Moutai Beverage
On that fateful day, more than 5.42 million cups of their innovative costa rica telegram number baijiu-infused latte took the Chinese coffee scene by storm.
This unique concoction, with an alcohol content of less than 0.5%, became an instant sensation.
The excitement was so contagious that it lit up Weibo, China’s social media hub, with users sharing their experiences and placing orders faster than you can say “latte.”
Videos flooded social media platforms as Chinese coffee lovers proudly displayed their cups of this distinct brew.
Sales staff had one crucial message for these lucky customers: “No driving after this latte!” It’s a party in a cup, but safety first!
Liquor Coffee on Social Media
To make this deal even sweeter, Luckin Coffee introduced the Moutai-infused latte at an irresistible opening day price of just RMB 19 ($2.60), aligning with their strategy of winning hearts through discounts. Going forward, this extraordinary concoction will be priced at RMB 38 ($5.23). And just like that, by Monday afternoon in bustling Beijing and Shanghai, the Luckin app had a sobering message—sold out at several stores.
This new beverage left previous limited-edition offerings in its frothy wake. The cheese latte, for instance, managed to sell 1.31 million cups on its debut, and the coconut cloud latte moved 660,000 cups on its first day. But the Moutai-infused latte was in a league of its own, setting records and captivating coffee aficionados across China.
September 4, 2023, Beijing – Imagine a blend of coffee and a legendary Chinese spirit, Kweichow Moutai, coming together to create a sensation that’s sending taste buds on a wild ride. That’s precisely what happened when Luckin Coffee, the famed Chinese coffee chain, teamed up with the esteemed Kweichow Moutai to craft something truly extraordinary.
Let’s see how this interesting collaboration stirred Chinese consumers in recent days.
Need a cost effective TP (Tmall Partner) to sell in China?
We are an Official Tmall Partner e-commerce Agency. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Contact us
What’s All The Fuss About? Luckin Coffee & Moutai Beverage
On that fateful day, more than 5.42 million cups of their innovative costa rica telegram number baijiu-infused latte took the Chinese coffee scene by storm.
This unique concoction, with an alcohol content of less than 0.5%, became an instant sensation.
The excitement was so contagious that it lit up Weibo, China’s social media hub, with users sharing their experiences and placing orders faster than you can say “latte.”
Videos flooded social media platforms as Chinese coffee lovers proudly displayed their cups of this distinct brew.
Sales staff had one crucial message for these lucky customers: “No driving after this latte!” It’s a party in a cup, but safety first!
Liquor Coffee on Social Media
To make this deal even sweeter, Luckin Coffee introduced the Moutai-infused latte at an irresistible opening day price of just RMB 19 ($2.60), aligning with their strategy of winning hearts through discounts. Going forward, this extraordinary concoction will be priced at RMB 38 ($5.23). And just like that, by Monday afternoon in bustling Beijing and Shanghai, the Luckin app had a sobering message—sold out at several stores.
This new beverage left previous limited-edition offerings in its frothy wake. The cheese latte, for instance, managed to sell 1.31 million cups on its debut, and the coconut cloud latte moved 660,000 cups on its first day. But the Moutai-infused latte was in a league of its own, setting records and captivating coffee aficionados across China.