Modeling of missing interaction data
Posted: Mon Jan 06, 2025 9:40 am
Feed data provided by users
In order to provide the functions related to Google's " Advanced Conversions ", data provided by users must be fed into Google Analytics. This usually includes email addresses, telephone numbers and the user's first and last name, for example, as recorded when placing an order in an online shop. Google encrypts the data using SHA256 encryption and sends it to Google Analytics if you activate the corresponding setting under "Data collection". The data provided by users helps to clearly assign conversions to a user account and enables a user to be recognized without cookies.
Important : In order for the “Advanced Conversions” to work properly, they must be set up in the respective online shop . It is not enough to simply tick the box under “Data collection”.
Submit
Settings for modeling data can now be made under “Data display” and “Identity for reporting”. If data is missing within a customer journey because the user has blocked Google Analytics or changed their device, for example, Analytics automatically tries to model the missing data. If you do not want to use data modeling to reconstruct denmark whatsapp phone number missing data, you can now turn this off by switching the switch from “Merged” to “Observed”. However, if your online shop has sufficient traffic, say over 2000 users per month, we would always leave the modeling activated. On small websites it can make sense to deactivate it.
New options in data import
New import tools can now be selected under “Data collection” -> “Data import”. A new option is to import offline event data into Google Analytics and have the data automatically retrieved via SFTP. In addition, the data import menu now offers the option of setting up a regular automatic data import. For example, offline event data can be imported from a digital cash register system once a week.
In order to provide the functions related to Google's " Advanced Conversions ", data provided by users must be fed into Google Analytics. This usually includes email addresses, telephone numbers and the user's first and last name, for example, as recorded when placing an order in an online shop. Google encrypts the data using SHA256 encryption and sends it to Google Analytics if you activate the corresponding setting under "Data collection". The data provided by users helps to clearly assign conversions to a user account and enables a user to be recognized without cookies.
Important : In order for the “Advanced Conversions” to work properly, they must be set up in the respective online shop . It is not enough to simply tick the box under “Data collection”.
Submit
Settings for modeling data can now be made under “Data display” and “Identity for reporting”. If data is missing within a customer journey because the user has blocked Google Analytics or changed their device, for example, Analytics automatically tries to model the missing data. If you do not want to use data modeling to reconstruct denmark whatsapp phone number missing data, you can now turn this off by switching the switch from “Merged” to “Observed”. However, if your online shop has sufficient traffic, say over 2000 users per month, we would always leave the modeling activated. On small websites it can make sense to deactivate it.
New options in data import
New import tools can now be selected under “Data collection” -> “Data import”. A new option is to import offline event data into Google Analytics and have the data automatically retrieved via SFTP. In addition, the data import menu now offers the option of setting up a regular automatic data import. For example, offline event data can be imported from a digital cash register system once a week.