Create Snapchat Conversion API
Posted: Mon Jan 06, 2025 9:15 am
Now you need to give your new app a name, such as “CONTXT Snap Conversion-Api”. In the “Snap Redirect URI” field, enter your website without “https://” and “www”, for example “contxt-agentur.de”. Click on “Create OAuth App”.
The Conversions API has now been created for your website. The “Snap Client Secret Key” is now displayed in the wizard. This access key is required so that you can send data to your Conversions API. Never give the key to anyone else, as unauthorized persons can also use it to send data to your CAPI.
Attention : Snapchat does not store the access key anywhere and only displays it once. It is therefore crucial that you copy the key and save it somewhere safe, for example in a password bahamas whatsapp phone number manager. If you forget your access key, your Snapchat Conversions API is worthless and must be set up again.
Once you have securely saved your access key, the setup in Snapchat Ads Manager is complete. You can close the window by clicking on the “Done” button and continue in Google Tag Manager.
Setting up the Snapchat Conversions API using Google Tag Manager is explained in the next chapter.
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Setting up Snapchat Conversions API with Google Tag Manager
The setup of the Snapchat Conversions API in the Snapchat Ads Manager is complete. Now we need to change the tool and switch to the Google Tag Manager. The Google Tag Manager controls which data is sent to your Snapchat Conversions API.
Setting up the Conversions API using Google Tag Manager is a two-part process. On the one hand, you have to set it up on the client side and on the other hand, on the server side, i.e. on a tracking server provided specifically for this purpose by Google. Since setting up the Google Tag Manager (server-side) for Snapchat conversions is identical to setting it up for the Facebook Conversions API, we refer you here to the article on setting up the Facebook Conversions API (or now Meta Conversions API). Whenever the article mentions “Facebook Conversions API”, all you have to do is search for “Snapchat Conversions API”. To set up the Conversions API, you need the Snap Client ID, which is displayed in your Snap Ads Manager under “Business Dashboard” -> “Business Details” -> “OAuth Apps”. You also need the secret access key that was displayed to you once when you created your Snapchat Conversions API.
Snap Client ID
The templates in Google Tag Manager work almost exactly the same as the Facebook Conversions API. The main difference is that Snap, unlike Meta, does not provide a live view of your server events. To test your events, you must trigger them manually and wait 1-2 hours until they appear in Snapchat Ads Manager. If there are still no events in Ads Manager after 6 hours, something went wrong with the setup.
We recommend that you do not set up all events via the Snapchat Conversions API, but limit yourself to the events that are relevant to your campaigns. In concrete terms, this means that you should not report every page view via the CAPI, but every lead, every purchase and every other event that is crucial to the success of your advertising campaigns.
If you have any problems setting up your tracking server, don't hesitate to contact us . For example, you can simply send us a WhatsApp message . We'll be happy to help.
The Conversions API has now been created for your website. The “Snap Client Secret Key” is now displayed in the wizard. This access key is required so that you can send data to your Conversions API. Never give the key to anyone else, as unauthorized persons can also use it to send data to your CAPI.
Attention : Snapchat does not store the access key anywhere and only displays it once. It is therefore crucial that you copy the key and save it somewhere safe, for example in a password bahamas whatsapp phone number manager. If you forget your access key, your Snapchat Conversions API is worthless and must be set up again.
Once you have securely saved your access key, the setup in Snapchat Ads Manager is complete. You can close the window by clicking on the “Done” button and continue in Google Tag Manager.
Setting up the Snapchat Conversions API using Google Tag Manager is explained in the next chapter.
Do you find the article interesting? Receive new articles in the newsletter.
Full name
Please type your name.
E-mail address*
Please type in your email.
Please confirm your registration.*
Submit
Setting up Snapchat Conversions API with Google Tag Manager
The setup of the Snapchat Conversions API in the Snapchat Ads Manager is complete. Now we need to change the tool and switch to the Google Tag Manager. The Google Tag Manager controls which data is sent to your Snapchat Conversions API.
Setting up the Conversions API using Google Tag Manager is a two-part process. On the one hand, you have to set it up on the client side and on the other hand, on the server side, i.e. on a tracking server provided specifically for this purpose by Google. Since setting up the Google Tag Manager (server-side) for Snapchat conversions is identical to setting it up for the Facebook Conversions API, we refer you here to the article on setting up the Facebook Conversions API (or now Meta Conversions API). Whenever the article mentions “Facebook Conversions API”, all you have to do is search for “Snapchat Conversions API”. To set up the Conversions API, you need the Snap Client ID, which is displayed in your Snap Ads Manager under “Business Dashboard” -> “Business Details” -> “OAuth Apps”. You also need the secret access key that was displayed to you once when you created your Snapchat Conversions API.
Snap Client ID
The templates in Google Tag Manager work almost exactly the same as the Facebook Conversions API. The main difference is that Snap, unlike Meta, does not provide a live view of your server events. To test your events, you must trigger them manually and wait 1-2 hours until they appear in Snapchat Ads Manager. If there are still no events in Ads Manager after 6 hours, something went wrong with the setup.
We recommend that you do not set up all events via the Snapchat Conversions API, but limit yourself to the events that are relevant to your campaigns. In concrete terms, this means that you should not report every page view via the CAPI, but every lead, every purchase and every other event that is crucial to the success of your advertising campaigns.
If you have any problems setting up your tracking server, don't hesitate to contact us . For example, you can simply send us a WhatsApp message . We'll be happy to help.