Live Streaming in China: a way to express creativity

[Jahangir655]

A digital shift has been created by COVID-19 among creative people, and more users are allowed to be creators through the medium of short video applications. With the emergence of various creative and distributed technologies, users try to re-contextualize the cultural products they consume and create.

For example, the video “my grandfather doesn’t want me anymore” has been streamed more than 10 million times as of around January 25. During the Spring Festival, the grandson has turned away from the house, with masks and gifts thrown out of the window. Despite the entertaining atmosphere created by these contents, the consciousness of participation and consensus of all viewers have been inspired.


Chinese social media users are having fun with live-streaming
As millions of Chinese people are stuck at home during the coronavirus outbreak, nightclubs across the country are keeping them entertained by holding “cloud raves” online.

Clubbers have been tuning into video platforms bulgaria telegram number like Douyin and participating in them virtually.

Chinese Social Media - Douyin DJ live streaming
Some DJs performed live, while others pre-recorded their performances for later broadcast on Douyin’s life, and some ravers even posted videos of themselves dancing to the music at home. These cloud raves have been extremely successful, with millions of viewers tuning in to some of these live streams.

They can also be incredibly lucrative for the clubs. In a Livestream that gained 71,000 views, Shanghai club TAXX earned $104,000 in tips from online viewers paying through the app.

Other Chinese companies, such as Alibaba, have now organized “no meeting concerts” where singers and bands can broadcast their practice matches on Taobao live. Digital disruption is already happening, and it’s getting people’s attention.