Traditional or outbound marketing is becoming less and less effective because consumers are increasingly exposed to commercial solicitations and are becoming more and more resistant to this type of communication.
Conversely, with inbound marketing, you are addressing people who are already interested in what you have to offer them.
Indeed, thanks to the content that you publish on your site, Internet users find you naturally and come to you of their own free will.
So you no longer need to chase them with intrusive ads because they are already interested in what you have to offer. job function email list
This is therefore a much more effective strategy in the long term because it allows you to create lasting relationships with customers. Natural referencing or SEO is one of the pillars of inbound marketing. It is a strategy that aims to improve the performance of your website on search engines like Google so that your site is better ranked and therefore more visible to Internet users.
To do this, you need to work on the content of the site by publishing articles, thematic and commercial pages, using the right keywords.
You also need to work on backlinks, that is, links that point to your site from other sites. The more quality backlinks you have, the higher Google will rank your site.
SEO is a long-term strategy but one that can really pay off if executed well.
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