These are the benefits of the LinkedIn video feed
Posted: Mon Jan 06, 2025 5:44 am
LinkedIn's video feed now offers users new ways to share information. At the same time, it offers us marketers numerous advantages that can have a positive impact on your marketing strategy.
More authenticity: With more and more AI-generated content, it is becoming increasingly important to appear authentic - especially in the area of advertising. Videos give you the opportunity to convey your personality to your target group unfiltered and thus build a personal connection with your audience.
Increase your visibility: Publishing videos increases the organic reach of your LinkedIn video posts. Why? Because LinkedIn wants it. Currently (as with meta) native videos are given priority over other romania whatsapp resource formats by the algorithm. This makes you visible primarily to people who don't yet know you. The increased visibility can generate more profile visitors, which in the best case scenario also accelerates your follower growth.
Increase in the interaction rate: Even if the engagement rate of LinkedIn videos does not currently seem to be positively different from other formats , we assume that this will change in the long term. Experience shows that videos attract significantly more attention than static content and users are more inclined to interact with video content.
LinkedIn Video Feed: How it Works
You're probably wondering what the best way to go about creating a video for LinkedIn is. Basically, you can follow the same recommendations that apply to TikTok and Instagram Reels.
Luckily, LinkedIn also gives you a few tips on how to best design your video. But we wouldn't be us if we didn't put them together for you in a practical way.
As an additional tip, we can give you that videos in which the protagonist speaks directly into the camera are currently particularly popular. In the future, formats such as interviews or POV views could also become interesting.
More authenticity: With more and more AI-generated content, it is becoming increasingly important to appear authentic - especially in the area of advertising. Videos give you the opportunity to convey your personality to your target group unfiltered and thus build a personal connection with your audience.
Increase your visibility: Publishing videos increases the organic reach of your LinkedIn video posts. Why? Because LinkedIn wants it. Currently (as with meta) native videos are given priority over other romania whatsapp resource formats by the algorithm. This makes you visible primarily to people who don't yet know you. The increased visibility can generate more profile visitors, which in the best case scenario also accelerates your follower growth.
Increase in the interaction rate: Even if the engagement rate of LinkedIn videos does not currently seem to be positively different from other formats , we assume that this will change in the long term. Experience shows that videos attract significantly more attention than static content and users are more inclined to interact with video content.
LinkedIn Video Feed: How it Works
You're probably wondering what the best way to go about creating a video for LinkedIn is. Basically, you can follow the same recommendations that apply to TikTok and Instagram Reels.
Luckily, LinkedIn also gives you a few tips on how to best design your video. But we wouldn't be us if we didn't put them together for you in a practical way.
As an additional tip, we can give you that videos in which the protagonist speaks directly into the camera are currently particularly popular. In the future, formats such as interviews or POV views could also become interesting.