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5 tips for creating quality content

Posted: Mon Jan 06, 2025 4:14 am
by tonmoypramanik
The 5 ingredients of perfect web content
#1 – Perfect web content is visible content
This is the main characteristic of perfect web content. You can write the best articles in the world, create the most beautiful infographics and videos, but if your web content is not visible, you will be wasting your time. By visible content, we mean well referenced in search engines.

Define the right keywords
The first thing to do to properly reference content on search engines – ideally on the first page since 91% of Internet users do not go beyond the first page of Google results – is to determine the right keywords on which to position yourself . This means specifically determining the words that your targets will use to come across your content.

For example, for this article, one of my keywords is How to Create Web Content .

Use your keywords wisely
Now that you have determined the relevant keywords, you need to integrate them into your web content. Specifically, you need to use them sparingly in your text and integrate them into the following tags:

The Title tag (the title of your web page)
The meta-description tag (this is the description of your page that appears in search engine results)
The Alt tag of your images (this is the text description of an image that appears when portugal email list the image cannot be loaded on a page or in an email for example)
Go Link Hunting
Another important point for your web content to be visible: you must obtain quality links that point to this content. In other words, other sites/blogs than yours must put online links that point to your content. For search engines, these links are equivalent to a recommendation and are therefore a guarantee of quality web content.

how to create quality web content - people don't read
#2 – Perfect web content is readable content
When creating this web content, I don't have too many illusions: I know very well that you won't read it in its entirety. So I do everything I can to ensure that the key information comes to you at a glance. That's also what creating quality web content is all about.

In the age of social media, we are overwhelmed by information. Even if it interests us, we only have a few seconds to read web content. To create the perfect web content, you must structure it taking into account the fact that Internet users are only scanning a web page.

To convince Internet users who scan your web content, do not hesitate to highlight titles, subtitles and present your content in the form of a list. Readers arriving on this article will mostly be content to read the introduction and the titles: I created this web content so that all these lazy people have all the key information

Another tip, think about attracting your readers' eyes with suggestive images that will hold the reader's attention, as I was able to do above!

#3 – Perfect web content is understandable content
As we saw in point #1, to create quality web content, you must write it so that it is visible in search engines, but do not go to extremes: your content must be visible and understandable! If you use the right keywords but your article does not mean anything or the repetitions are too heavy, Internet users will leave as quickly as they came...

So think about your target when creating your web content in order to use the language and format adapted to their level of knowledge and their expectations. For this article, I could very well talk about Content Marketing, SEO, Backlinks and other barbaric terms but there is little chance that I will be able to satisfy my target who is a novice in internet communication and who is looking for information to create quality web content.

In this process, do not hesitate to put yourself fully in the shoes of your target by working on your Marketing Personas.

web content is engaging content
#4 – Perfect web content is engaging content
Admit that you don't plan on creating web content without expecting anything in return? If you want to create quality web content, it's to gain visibility on the internet and probably win new customers. In this approach, you want to encourage Internet users to take action through your content.

To create quality web content, think about seizing every opportunity to suggest to readers to take action. The first thing to do is to integrate a call to action button within your web content, for example:

cta training prospect on linkedin SLN Academy
To encourage people to take action, you can also add links to similar content (like I do at the end of this article) or invite your readers to leave comments.

Another important point: don't hesitate to clearly ask Internet users what you expect from them. Studies show it and I have been able to see it with my clients, your conversion rate is higher when you directly ask Internet users to do something than by implicitly suggesting it.

#5 – Perfect web content is content that encourages sharing
To gain visibility, you can, in addition to the actions presented in point #1, invite your readers and your community to share your web content on social networks. I also take this opportunity to ask you to share this article with your friends if you think it is useful and of quality 🙂

To optimize the number of shares of your web content on social networks, it is important to integrate them into a Storytelling strategy. In other words, your web content must be part of a story that you tell on the internet to transmit your message and emotions to your target.

To put all the chances on your side, also think about integrating social media sharing icons into your web content. Finally, it is important to optimize your web content for sharing on social networks by configuring Twitter Cards and configuring Facebook Opengraph!