See what competitors are bidding on

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Competitors (and indirect competitors) may bid on keywords that are similar to yours but not exactly related to your brand.

So, their keyword lists can provide good inspiration for negative keywords.

You can analyze a competitor's PPC keywords with Semrush's advertising research tool .

Enter a rival domain, choose your country and click " Search ".

"famousfootwear.com" entered into the search bar of the advertising search tool.
Next, scroll down to the “Paid Search Positions” table.

"Paid Search Positions" table in the Advertising Search Tool.
In our example, we analyzed a discount shoe retailer.

From these results, a luxury shoe retailer might taiwan telegram data choose negative keywords like “discount boots” and “kids nikes on sale.”

Find your competitors' keywords

with the Organic Search tool

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Manual Google Search
If you don't want to use a negative keyword tool, you can do a manual Google search.

Simply search for a term related to the ad you are looking for, then scan the results page for irrelevant terms.

For example, if you sell professional mountain bikes, search for “mountain bikes.”

You can spot irrelevant keywords like "emountain" or "recreational bikes".