n the context of constant technological evolution, a term that emerges with notable relevance is mobile first .
This approach not only reflects changes in human behavior, but also fundamentally reconfigures the way work is conducted within a website agency .
Within this broad context, it becomes clear that mobile first has significant potential to directly impact business results in this dynamic scenario.
However, many marketing professionals, especially those just starting their careers, may have doubts about what the term in question really means and the benefits it has brought to agencies.
Is this the case for you, or even someone on your team?
If so, be sure to read the following paragraphs carefully and, when you finish reading, share the knowledge you have acquired to benefit your business's profits.
Understanding what mobile first is all about
The good news, for all professionals involved in digital marketing, is that understanding what mobile first is really is very simple, since the meaning of this term is literally in the words that make it up.
And that, in our language, means nothing less than “ mobile first ”.
In other words: it involves the development of websites and online pages that focus first on the mobile format and then move on to adapting to larger screens.
Yes, it really does seem a bit confusing, especially when most agencies still do the opposite, right?
After all, many professionals have already understood that it is essential to create websites that are optimized for mobile devices.
But first they create the “normal” version, for computers, followed by a responsive version, for smaller screens.
Mobile first, which was completed in 2010, was something totally visionary, and went against this movement considering that over the years more and more people started to have their cell phone as their first screen.
Therefore, it makes perfect sense to focus on this connected and practical audience, don't you agree?
Read also : How to create an excellent digital marketing consultancy for small businesses?
The benefits of keeping your agency's deliveries mobile first
Now you know what the term mobile first means and, most likely, you georgia phone number data have already realized that putting it into practice is not a difficult task.
After all, you just need to change the order when creating your clients' websites and online pages , giving priority to mobile devices and then adapting them for notebooks and computers.
But still, you're probably also afraid to take that step.
And that is why, below, we have listed some of the main benefits that your agency will reap through this initiative, which, by the way, is very strategic.
And these benefits are:
1. Immediate improvement in the user experience
As mentioned previously, the number of people who use cell phones as their main screen is huge.
So, for a user who uses mobile devices, it is at the very least inconvenient to have to use a computer to be able to access a website satisfactorily.
This seriously harms your customers’ results. By the way, be sure to read our article on user experience to better understand the importance of this topic.
2. More satisfactory ranking in relation to Google
It is very likely that many of your clients want to achieve good positions in Google's rankings and, by opting for mobile first in your projects, you automatically give them a much greater chance of achieving such a result.
This is because this search engine has increasingly prioritized, since 2018, projects that are designed based on mobile screens.
3. More credibility
If your customers want to be well regarded in the market, adopting mobile first ends up being mandatory.
It is an initiative that proves that the brand cares about its entire audience, among other things.
The learning process must be continuous
We hope you enjoyed learning about this topic that is so necessary for digital businesses, and that you try to put it into practice as soon as possible, in order to significantly improve your clients' results.
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