The latest method to realize "Sales x Marketing Integration" that can be used from tomorrow
Posted: Wed Dec 04, 2024 5:14 am
Services include:
We offer "GeAlne," a tool that utilizes an inquiry form to acquire new appointments.
Features of GeAlne:
- Automatically send sales emails to companies' inquiry forms to help secure new appointments.
- Equipped with many functions such as maldives b2b leads automating form input and submission, creating sales documents using AI, A/B testing of sales documents, acquiring sales lists, and simple reporting functions.
- Three-month contract, with the ability to centrally manage activities by multiple sales representatives.
GeAlne's strengths:
- As a long-established provider of form sales tools, we have a wealth of experience and know-how.
In addition to automatic sending, the screen display function helps you to get through the inquiry form easily.
- The AI-based sales copy creation function allows you to verify effective writing patterns.
RECERO Co., Ltd.
Services include:
Develops sales and marketing support business for the BtoB/SaaS field, and provides the inside sales support service "Cellmate."
Cellmate Features:
- One-stop support from lead acquisition to nurturing and sales.
- Share the MA tool with customers and perform scoring to identify customers with high potential needs.
・Support is available for both inbound and outbound travelers.
Can be launched in as little as two weeks.
CEL MATE's strengths:
- Offer your track record and know-how as a sales agent to customers as a "selling point."
- We can provide both inbound and outbound support according to customer needs.
Rapid start-up allows you to start sales activities immediately.
Services include:
We offer "Urtech," an account intelligence tool that utilizes intent data.
Urtech Features:
- Visualize the companies that visit your website and create a sales list.
- Analyze sales lists and suggest companies to market to.
- Use advertising technology to re-engage site visitors.
Urtech's Strengths:
・Combining in-house data such as website access logs with external intent data
By combining these, customer interests can be visualized.
- Contributes to more efficient sales activities and improved success rates.
Part 2: Panel discussion
Discussion Topic 1: How Sales and Marketing Alignment Affects Results
Differences between sales and marketing metrics:
While the marketing department focuses on the number of leads acquired, the sales department tends to focus on the conversion rate and order rate, so it is important for the two departments to share indicators when working together.
Differences in activities due to differences in indicators:
Differences in indicators can easily lead to discrepancies in activities and measures. For example, if the marketing department focuses on acquiring a large number of low-quality leads in order to maximize the number of leads acquired, the burden on the sales department increases, and as a result, the order rate may decrease.
The importance of eye contact:
It is important for sales and marketing to set common goals and work together in the same direction.
Data as a common language:
By using data as a common language and sharing dashboards, it is possible to eliminate the misunderstanding between the sales and marketing departments. For example, by visualizing website visitors and analyzing which leads have a high conversion rate, the marketing department can focus on acquiring higher quality leads.
Discussion Topic 2: The Importance of "Right Timing" with Intent Data
Intent data is:
This visualizes interests by utilizing data on user behavior on the web.
Intent data types:
Depending on the depth of customer interest, data can be classified into three types: company data (first-party data), partner data (second-party data), and external data (third-party data).
Key points for using intent data:
The quality of the data and the accuracy of processing are important. By selecting the appropriate data according to the target and purpose and predicting customer purchasing activities and timing, it becomes possible to approach them at the optimal time.
Organizing for data:
It is important to develop personnel and organizations that can understand and use data. It is necessary not only to introduce tools, but also to build a system that supports their use.
We offer "GeAlne," a tool that utilizes an inquiry form to acquire new appointments.
Features of GeAlne:
- Automatically send sales emails to companies' inquiry forms to help secure new appointments.
- Equipped with many functions such as maldives b2b leads automating form input and submission, creating sales documents using AI, A/B testing of sales documents, acquiring sales lists, and simple reporting functions.
- Three-month contract, with the ability to centrally manage activities by multiple sales representatives.
GeAlne's strengths:
- As a long-established provider of form sales tools, we have a wealth of experience and know-how.
In addition to automatic sending, the screen display function helps you to get through the inquiry form easily.
- The AI-based sales copy creation function allows you to verify effective writing patterns.
RECERO Co., Ltd.
Services include:
Develops sales and marketing support business for the BtoB/SaaS field, and provides the inside sales support service "Cellmate."
Cellmate Features:
- One-stop support from lead acquisition to nurturing and sales.
- Share the MA tool with customers and perform scoring to identify customers with high potential needs.
・Support is available for both inbound and outbound travelers.
Can be launched in as little as two weeks.
CEL MATE's strengths:
- Offer your track record and know-how as a sales agent to customers as a "selling point."
- We can provide both inbound and outbound support according to customer needs.
Rapid start-up allows you to start sales activities immediately.
Services include:
We offer "Urtech," an account intelligence tool that utilizes intent data.
Urtech Features:
- Visualize the companies that visit your website and create a sales list.
- Analyze sales lists and suggest companies to market to.
- Use advertising technology to re-engage site visitors.
Urtech's Strengths:
・Combining in-house data such as website access logs with external intent data
By combining these, customer interests can be visualized.
- Contributes to more efficient sales activities and improved success rates.
Part 2: Panel discussion
Discussion Topic 1: How Sales and Marketing Alignment Affects Results
Differences between sales and marketing metrics:
While the marketing department focuses on the number of leads acquired, the sales department tends to focus on the conversion rate and order rate, so it is important for the two departments to share indicators when working together.
Differences in activities due to differences in indicators:
Differences in indicators can easily lead to discrepancies in activities and measures. For example, if the marketing department focuses on acquiring a large number of low-quality leads in order to maximize the number of leads acquired, the burden on the sales department increases, and as a result, the order rate may decrease.
The importance of eye contact:
It is important for sales and marketing to set common goals and work together in the same direction.
Data as a common language:
By using data as a common language and sharing dashboards, it is possible to eliminate the misunderstanding between the sales and marketing departments. For example, by visualizing website visitors and analyzing which leads have a high conversion rate, the marketing department can focus on acquiring higher quality leads.
Discussion Topic 2: The Importance of "Right Timing" with Intent Data
Intent data is:
This visualizes interests by utilizing data on user behavior on the web.
Intent data types:
Depending on the depth of customer interest, data can be classified into three types: company data (first-party data), partner data (second-party data), and external data (third-party data).
Key points for using intent data:
The quality of the data and the accuracy of processing are important. By selecting the appropriate data according to the target and purpose and predicting customer purchasing activities and timing, it becomes possible to approach them at the optimal time.
Organizing for data:
It is important to develop personnel and organizations that can understand and use data. It is necessary not only to introduce tools, but also to build a system that supports their use.