5 reasons why your website does not appear on Google

[tonmoypramanik]

61% of decision-makers start their purchasing process on the search engine. In a hurry, they all limit themselves to the results on the first page of Google.

B2B lead generation stats
90% of decision-makers never respond to a sales prospecting call and 61% of them prefer to start their thinking alone on the internet.
If your website is not well referenced on Google, it will not be visible to decision-makers and you will not be able to generate leads .

Why doesn't my site appear on Google?
You are not the only one asking this question. It is probably the question I am asked most malaysia email list often when I talk to a company about websites. There are many reasons.

Here are the 5 most common reasons:

Your website is not indexed in Google
Your website is not optimized for SEO
The keywords you are using are not suitable
Your website does not have enough content
Your website has been penalized by Google
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discover our digital marketing training courses - SLN
1 – Your website is not indexed in Google
If your website is not appearing on Google, it may be because Google has not indexed it.

To check if your website is indexed in Google , you can enter the following query in the search bar:

how to check website appears on google
You can enter the query: site:yourdomainname to find out how many pages are indexed
If your website does not appear on Google via this query, it is because it is not indexed. There are 2 probable reasons for this:

Your website is too new;
Your website does not allow indexing;
For this last point, it is possible that you have configured your website by integrating “No Index” tags which prohibit search engines like Google from indexing it.

On WordPress, it looks like this:

why wordpress website not indexed
Your website has just been put online? Your website will not appear on Google for a few days.

You sometimes have to wait several weeks before Google becomes aware that your website is online, especially in B2B where traffic is often lower.

To speed up your website's indexing in Google, you can create a Google Search Console account and submit your sitemap.xml file.

You can also inform Google here that your website is online .

2 – Your website is not optimized for SEO
If your website is indexed, it should appear in Google. But you don't see it! This is most likely because your website is not optimized for SEO.

The good referencing of your website in search engines depends on 4 things:

The structure of your website must meet Google best practices;
Your content must be optimized for the web ;
You must have external links pointing to your site;
Your website performance must be good;
First, if your website is not mobile-friendly, doesn't load quickly, and/or doesn't have an HTTPS certificate, it will never rank on the first page of Google.

For the content and links part, I highly recommend you to check out the embedded links above.

Finally , your website's SEO on Google also depends on its performance : if you don't have enough visitors, if they don't stay on your site for long or if they don't visit more than one page, your website will never appear on the first page on Google.

3 – The keywords you are using are not suitable
If a website does not appear on Google, it is often because the keywords used are not good.

I see two things in relation to this.

First, the competition is high. If you use keywords that are highly competitive, you will need to work harder to improve your website's SEO.

Then, B2B companies often tend to choose their keywords based on their products/services and not on their customers' searches.

The B2B decision-maker uses Google to find answers to the questions he asks himself throughout the purchasing process and to solve his daily problems.

Buyer journey: the length of the sales cycle - Inbound Marketing
The 3 stages of the purchasing journey: Awareness -> Consideration -> Decision
To make your website visible to your customers and prospects, you must use keywords that are adapted to their thoughts and their purchasing journey.

4 – Your website doesn’t have enough content
An important point for SEO in search engines: it is not your website that is referenced but each of your pages.

If your website does not appear on Google, it is probably because you do not have enough pages. The more pages you have on your website, the more entry doors you have and the more chances you have of being well referenced on Google.

The good SEO of your website depends directly on the frequency and volume of content you put online. With this in mind, creating a blog and carrying out an Inbound Marketing strategy is the best option.

5 – Your website has been penalized by Google
Google dictates the rules of the game and does not joke with those who break them.

If you have practices that violate Google's terms and conditions, your website may have been penalized, which explains why it no longer appears on the search engine.