Alternatively, you could write about a current trending topic to generate website traffic

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Shakhawat
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Joined: Mon Dec 09, 2024 6:48 am

Alternatively, you could write about a current trending topic to generate website traffic

Post by Shakhawat »

For example, conversational marketing is a popular subject. So, we’ve written several blogs about it, like: “What is Conversational Marketing?” and “6 Conversational Marketing Playbooks You Should be Running.” A good rule of thumb is only to create a blog on a topic if what you have to say is valuable. It’s not wise to write a blog for the sole sake of drawing clicks.

Before starting to create any content, first consider if it’s worth the time and effort. Will it contribute to your goal? If not, save those ideas for after the end of the year.

Promote, Promote, Promote

Whether you’re leveraging existing pieces or creating new offers, you should thoroughly promote your content. Get it out in front of as many members of your target audience as possible. For instance, mom database Derek Halpern suggests spending 80% of your time promoting content and 20% of your time creating it. To do this, you do need to have a sufficient supply of content already created.

To start promoting your content, you can send emails out to your contact database. If it’s something that’s shareable over social, post it there.

Of course, it’s important to note that you should space out how often you send emails and share content. You should certainly promote your content, but you don’t want to annoy your audience. There’s no use reaching a goal by attracting a handful of people while alienating the rest. Be thorough but not excessive.

You can also boost your content through paid advertising. One tactic we suggest is positioning your content in front of a specific audience by using retargeting ads. Basically, you can create lists of people who previously visited your content. From there, you can serve people from the list social media or search ads, pitching offers that relate to what they’ve already consumed.

For example, if you created a list of people who read your blogs about a certain topic, say marketing goals, you could send them retargeting ads promoting a gated offer about marketing goals. In this way, you can reach people who have previously demonstrated interest in your offerings. The key to a retargeting strategy is to ensure the content overlaps enough to remain relevant.

Besides using external channels, you should promote your content internally through your website. You can change calls-to-action (CTAs) on your blogs to focus on relevant content offers. For example, if we were to produce a webinar about marketing goals, we could create CTAs and place them on blogs like this one to drive traffic to the webinar.
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