Are your website visitors qualified enough?
Posted: Sun Jan 05, 2025 9:46 am
You are carrying out marketing actions to attract more visitors to your website. With success since the number of visitors to your website is constantly increasing.
But is this a good thing?
Having more visitors to your website does not guarantee you a proportional increase in your turnover. And for good reason.
Having visitors to your website is not enough in B2B. You need to make your website your main lever for generating leads and for that, your visitors need to be ultra-qualified.
So are your website visitors qualified enough?
1. Your visitors don’t stay on your website
Time spent on your website is a key performance indicator.
Indeed, if your visitors only stay a few seconds on your website, it is because your traffic is not qualified enough.
Your visitors are looking for information that will help them better understand a problem. But let's be honest, it is not possible to read even the shortest of articles carefully in a few seconds.
If on average your audience only stays a few seconds on the pages of your website, latvia email list this means that your visitors do not find the content displayed before their eyes relevant.
Your information and its maturity level are not aligned, so your visitors are not qualified enough.
2. Contact requests have no value
A notification has just informed you that a new form has just been completed on your website. You have therefore just generated a new lead.
Congratulations on your lead generation!
Your joy is short-lived because all the fields that have been filled in describe a poorly qualified lead. The size of the company, the number of employees, the turnover, the type of industry, nothing matches your ideal customer.
Your lead is far from resembling your Persona.
If your leads are poor quality, then your website visitors are not qualified enough.
3. Forms on your website are not being filled out
Your visitors fill out a form to get in touch with you, through a contact form, or with the aim of downloading a premium content offer, attending a webinar or any other action that brings them added value.
If your lead generation forms are poorly or not filled out at all, it could be because you're making the following mistakes:
Your forms are too long;
Your forms are not visible enough;
Your forms don't make people want to fill them out;
Your forms are not adapted to your content;
The other reason would be that your website visitors are not qualified enough.
In other words, they are not interested in getting in touch with you, much less in downloading a content offer on a topic that does not interest them enough.
4. Your salespeople don't like your leads
No news is good news?
You have not been able to take stock with your sales force for several weeks and the sales representatives have not asked you to discuss the leads generated on your website.
No news is bad news!
Salespeople have no time to waste if they want to meet their quarterly goals, and as such, their silence toward the marketing department is not a good sign.
But is this a good thing?
Having more visitors to your website does not guarantee you a proportional increase in your turnover. And for good reason.
Having visitors to your website is not enough in B2B. You need to make your website your main lever for generating leads and for that, your visitors need to be ultra-qualified.
So are your website visitors qualified enough?
1. Your visitors don’t stay on your website
Time spent on your website is a key performance indicator.
Indeed, if your visitors only stay a few seconds on your website, it is because your traffic is not qualified enough.
Your visitors are looking for information that will help them better understand a problem. But let's be honest, it is not possible to read even the shortest of articles carefully in a few seconds.
If on average your audience only stays a few seconds on the pages of your website, latvia email list this means that your visitors do not find the content displayed before their eyes relevant.
Your information and its maturity level are not aligned, so your visitors are not qualified enough.
2. Contact requests have no value
A notification has just informed you that a new form has just been completed on your website. You have therefore just generated a new lead.
Congratulations on your lead generation!
Your joy is short-lived because all the fields that have been filled in describe a poorly qualified lead. The size of the company, the number of employees, the turnover, the type of industry, nothing matches your ideal customer.
Your lead is far from resembling your Persona.
If your leads are poor quality, then your website visitors are not qualified enough.
3. Forms on your website are not being filled out
Your visitors fill out a form to get in touch with you, through a contact form, or with the aim of downloading a premium content offer, attending a webinar or any other action that brings them added value.
If your lead generation forms are poorly or not filled out at all, it could be because you're making the following mistakes:
Your forms are too long;
Your forms are not visible enough;
Your forms don't make people want to fill them out;
Your forms are not adapted to your content;
The other reason would be that your website visitors are not qualified enough.
In other words, they are not interested in getting in touch with you, much less in downloading a content offer on a topic that does not interest them enough.
4. Your salespeople don't like your leads
No news is good news?
You have not been able to take stock with your sales force for several weeks and the sales representatives have not asked you to discuss the leads generated on your website.
No news is bad news!
Salespeople have no time to waste if they want to meet their quarterly goals, and as such, their silence toward the marketing department is not a good sign.