How to create a Mother's Day SMS campaign?

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Mother's Day is a celebration that has a very special meaning, just like Father's Day and Valentine's Day. It is an opportunity for many people to give gifts and some sometimes lack inspiration to spoil their mother. Finding a gift idea for Mother's Day often turns out to be a real headache, this is even more the case when the fateful date approaches. This is why this event offers many marketing opportunities for companies from various sectors of activity. How to create an SMS campaign for Mother's Day ? SMS Envoi shares its valuable advice for setting up a targeted marketing strategy and writing a message to boost online or in-store sales .

Why send a Mother’s Day SMS campaign? SMS is a high-performance communication channel that offers many advantages for your marketing strategy and your turnover. This is particularly the case during events such as Mother's Day. High open and read rates With an opening rate of 98% and a reading rate of 96% in less than 3 minutes, SMS is a powerful means of communication. Nowadays, being a mobile-friendly company is a necessity to stand out and meet today's consumer demands. Extended coverage Sending text messages is a way to reach your customers and prospects wherever they are in France and around the world.

Indeed, most individuals have access to a mobile phone capable of receiving SMS messages. Proximity Today, it is rare to go out without your mobile phone. Sending text messages allows you to create a real close relationship with your contacts. Speed ​​of implementation Creating an SMS campaign is a quick step. First, the content of the message must cayman islands phone number data be brief and impactful. Indeed, it is limited to 160 characters (not including the STOP SMS mention). In addition, thanks to solutions, such as those offered by SMS Envoi, setting up and sending an SMS campaign is done in just a few clicks. SMS Personalization SMS personalization gives you the opportunity to reach your target in the most relevant way possible.

This promotes customer engagement, because the recipient is challenged and feels concerned by the message they receive. Multichannel communication Today's consumers are used to using different channels when they come into contact with a company: SMS, emails, social networks, etc. They therefore want to benefit from a fluid and consistent experience. By using these different means in a complementary way, you offer multichannel communication (also called an omnichannel strategy). This allows you to increase your chances of making an impression on your customers and prospects.