Here they are in general order of importance:

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Bing Search Ranking Factors
As with Google, specific details about Bing's core search algorithm are not publicly available. Keeping this information secret helps search engines avoid manipulation of their search results.

That said, the basic principles for improving SEO rankings apply to all major search engines.

Additionally, Bing is relatively open about the high-level parameters it uses to determine rankings.

Here they are in general order of importance:

Relevance: Content should reflect the user's search intent, providing the information they are looking for. Bing looks for terms that match the user's query both on the page and in the links pointing to it. It also takes into account the presence of terms with identical or similar meanings.
Quality and credibility: Content should be valuable, trustworthy, and original. Bing determines a website's authority by considering what other sites link to it, how well it distinguishes fact from opinion, and whether it cites its sources.
User Engagement : Bing takes into account how users interact with different search results, such as whether they clicked on a result and, if so, whether they quickly returned to Bing.
Current: Content should provide up-to-date information whenever possible.
Location and language: Bing takes into account the user's location, the language of the page, and the location of other visitors to the page when ranking results.
Page speed: In many cases, Bing assumes that pages that load slowly provide a poor user experience.
Like Google, Bing prohibits the use of deceptive practices to try to game its search rankings.

Attempts to gain an unfair advantage through methods such as cloaking (hiding keywords), keyword stuffing (overloading content with keywords), or link spamming (adding multiple irrelevant links to content) can result in significant penalties.

Comparing Bing and Google: SEO Differences
Despite the many similarities between Bing and Google , there are some key differences in the way they rank and index websites.

Perhaps the biggest difference is Google's mobile-first index . Pages that aren't optimized for mobile devices are less likely to rank well in Google's results, even in desktop searches. Bing, on the other hand, maintains a desktop-first index.

Another important difference relates belgium phone number database to the importance of social signals. Bing has previously mentioned that it takes social signals into account when ranking websites. More recently, Bing's webmaster guidelines advise against using social media to trick its algorithm.

Meanwhile, Google has flatly denied that its ranking algorithm takes social signals into account.

A third difference is how the two search engines analyze content. As we've seen before, Bing places a lot of weight on exact match keywords when determining the relevance of content to a particular query (although it also takes into account semantic equivalents).

Google is focusing more on understanding the intent and context surrounding user searches through other means.

This is especially evident in Google's use of natural language processing algorithms like BERT (Bidirectional Encoding Representations Transformers), which allow it to understand the nuances and relationships between words in a query.