And most importantly, you can measure the results!
Posted: Sun Jan 05, 2025 9:15 am
The first is that email sending platforms (like Brevo) allow you to ensure that your emails are delivered to your recipients and you can easily create campaigns without any design or programming skills. Other options (like Mailchimp) are useful for getting started, but their price increases as your contact list grows.
Email marketing 3
Email marketing software allows you to manage your email subscriptions (a legal obligation that we will discuss below), but also to design your emails easily. In just a few clicks, you can design an amazing email that motivates reading and meets your objectives.
Mass mailing programs also allow you to track statistics on your sent messages. You can see which emails are performing best and get more information about your audience such as open rate, click rate, and reactivity.
Last but not least, email marketing software saves you time! Sending emails one by one via Outlook or Gmail is risky, but also time-consuming and produces few results. After all, an open rate is high when your content is valuable. For this, having the right tools is essential.
Email marketing 4
Depending on the platform you use, recipient behavior is south africa telegram data monitored in real time, allowing you to evaluate the results of your campaigns in minutes.
Analyzing these results will give you a better idea of the objectives you met and the profile of your recipients, which will determine the success of your next campaigns.
That's why it's important to have a service provider that gives you the necessary tool to track your email marketing campaigns.
2. Collect emails legally
To send emails, you will obviously need addresses and contacts. However, the way you collect contacts is very important because if you choose to buy databases and send emails to people who did not approve, you may end up paying some penalties and affecting your own open rates.
The GDPR is a European regulation that protects consumers' personal data, including their email addresses, which states that in order to legally collect emails, they must go through a process called "opt-in". Learn more about opting in and the GDPR here.
Email marketing 3
Email marketing software allows you to manage your email subscriptions (a legal obligation that we will discuss below), but also to design your emails easily. In just a few clicks, you can design an amazing email that motivates reading and meets your objectives.
Mass mailing programs also allow you to track statistics on your sent messages. You can see which emails are performing best and get more information about your audience such as open rate, click rate, and reactivity.
Last but not least, email marketing software saves you time! Sending emails one by one via Outlook or Gmail is risky, but also time-consuming and produces few results. After all, an open rate is high when your content is valuable. For this, having the right tools is essential.
Email marketing 4
Depending on the platform you use, recipient behavior is south africa telegram data monitored in real time, allowing you to evaluate the results of your campaigns in minutes.
Analyzing these results will give you a better idea of the objectives you met and the profile of your recipients, which will determine the success of your next campaigns.
That's why it's important to have a service provider that gives you the necessary tool to track your email marketing campaigns.
2. Collect emails legally
To send emails, you will obviously need addresses and contacts. However, the way you collect contacts is very important because if you choose to buy databases and send emails to people who did not approve, you may end up paying some penalties and affecting your own open rates.
The GDPR is a European regulation that protects consumers' personal data, including their email addresses, which states that in order to legally collect emails, they must go through a process called "opt-in". Learn more about opting in and the GDPR here.