I would also recommend investing in content generation
Posted: Sun Jan 05, 2025 9:08 am
These profiles have acquired a lot of knowledge and experience.
Years ago people knew the basics of SEO, but now the sector has become more professional, making the profiles in demand more experienced and capable of demonstrating their knowledge.
What organizational recommendations would you give to professionals just starting out and what mistakes should they avoid?
The first thing I would recommend is to start “eliminating” purely digital departments and start creating marketing departments with teams prepared for both environments.
The reality is that the difference between on/off is increasingly smaller and the more 360º the strategies are, the better.
This means that the profiles are more “all-terrain” and, although it may be contradictory, they have SEO notions or knowledge that can be perfected.
I would also recommend investing in content generation.
For years we have been hiring profiles specialized in many subjects and it is time to see the value of having someone who knows SEO and who knows how to navigate management and measurement tools.
The second thing is to plan a lot.
View keywords, get article ideas, and make decisions.
Finally, measure and keep up to date with the latest developments.
Real time also defines this profession.
Armando Hueso Fernandez-Pello
Armando Hueso Fernandez-Pello
SEO of ABC.es
What tasks do you perform on a daily basis in your SEO position?
As an editorial SEO for a media outlet, most of the day is usually focused on content.
Early in the morning, the main thing is to detect the belarus phone number database most important topics from a search/SEO perspective, but also the key content of a more editorial nature.
Optimizing content and working hand in hand with our editorial colleagues is another of the fundamental aspects and tasks of our work.
It is not only about indicating keywords to improve the SEO of the pieces, but also evangelizing the editorial staff about the importance of this.
And this is a task that takes time and a lot of patience.
In the end, we cannot ignore the fact that we work in a media outlet and, yes, we have to do SEO, but always adapting SEO to the medium, not the other way around.
Years ago people knew the basics of SEO, but now the sector has become more professional, making the profiles in demand more experienced and capable of demonstrating their knowledge.
What organizational recommendations would you give to professionals just starting out and what mistakes should they avoid?
The first thing I would recommend is to start “eliminating” purely digital departments and start creating marketing departments with teams prepared for both environments.
The reality is that the difference between on/off is increasingly smaller and the more 360º the strategies are, the better.
This means that the profiles are more “all-terrain” and, although it may be contradictory, they have SEO notions or knowledge that can be perfected.
I would also recommend investing in content generation.
For years we have been hiring profiles specialized in many subjects and it is time to see the value of having someone who knows SEO and who knows how to navigate management and measurement tools.
The second thing is to plan a lot.
View keywords, get article ideas, and make decisions.
Finally, measure and keep up to date with the latest developments.
Real time also defines this profession.
Armando Hueso Fernandez-Pello
Armando Hueso Fernandez-Pello
SEO of ABC.es
What tasks do you perform on a daily basis in your SEO position?
As an editorial SEO for a media outlet, most of the day is usually focused on content.
Early in the morning, the main thing is to detect the belarus phone number database most important topics from a search/SEO perspective, but also the key content of a more editorial nature.
Optimizing content and working hand in hand with our editorial colleagues is another of the fundamental aspects and tasks of our work.
It is not only about indicating keywords to improve the SEO of the pieces, but also evangelizing the editorial staff about the importance of this.
And this is a task that takes time and a lot of patience.
In the end, we cannot ignore the fact that we work in a media outlet and, yes, we have to do SEO, but always adapting SEO to the medium, not the other way around.