To outsource, you must be mature enough in digital marketing

[tonmoypramanik]

In my introduction, I told you that I started the agency with operational work and that today we only reserve it for a handful of clients.

The only reason is the maturity problem.

We only agree to manage all or part of a company's digital marketing actions in very specific cases:

The company has a relevant documented strategy;
The company follows training and a strategic workshop with us;
Without this, we will reach a dead end.

So why do you need to be mature enough to successfully outsource your digital marketing efforts?

1/ To properly manage your service providers
If you outsource, you are looking for a performer.

Your partner carries out your instructions.

The problem is, if you don't know exactly what you need to generate ROI, it won't work.

You will therefore expect your partner to take strategic initiatives.

But generally, you will not have accepted the “strategic support” option that your italy email list partner will have included in the quote.

So, either he will not meet your expectations on this point – and you will be frustrated – or he will meet them but to the detriment of the time he will spend on the operational – and you will be disappointed.

This is inevitable if your partner wants to remain profitable.

To successfully outsource digital marketing, you need to have a documented strategy.

2/ To understand the added value they bring to you
I had this case with a client a few months ago.

We ended our support well before its end.

For what ?

Because this client did not understand the recommendations that I made to him, because our internal contact had not followed the training that we had done on site and because overall, the client did not understand the value that we were bringing to him.

The performance was there: +300% of its number of subscribers on social networks and explosion of visits from this channel to its website.

Issue ?

Their website wasn't optimized for conversion, so visitors were leaving as quickly as they arrived.

We made various recommendations to resolve this, even though it was outside the scope of the service.

In the end, the client only focused on the low return on investment generated.

For us, this is a biased opinion on the quality of our work.

For the customer, these are months lost and months still to be lost internally or with other partners.

This is why we now systematically include on-site digital marketing training in our commissioning fees.

3/ Be aware that you have a role to play
Typically, you will only outsource part of your digital marketing actions.

Very often only one position.

But if you don't pull the other levers, you won't generate a return on investment.

If we take the case of our previous client.

He asked us to manage his social networks.

We warned him when we started our collaboration that he would have to regularly update his website and integrate email marketing into his strategy if he wanted to achieve his goals.

It was not done.

A company that is not mature and considers digital marketing as a superficial expense does not bother to implement a complete strategy.

So she finds herself in this situation and throws her money out the window.

In conclusion
There are digital marketing positions that you can outsource: website creation, SEO, advertising campaigns, marketing automation and, under certain conditions, content creation.

There are other positions that you absolutely should not outsource: your social networks.

In any case, to outsource effectively and generate ROI with your digital marketing, you must be mature enough and have a precise documented strategy.

Without this, don't outsource and get your experience internally first.

It will take you 2 or 3 years.