A story must have MAGIC and make it extraordinary

[rokassha.k.h@11]

Simply because in the Digital Age in which we live, competition is just a click away.

It is the fundamental ingredient for the user to transport himself to the story that he will make his own.

We as a brand will only give you reasons to think that our product is the one that has been able to move you thanks to you as a person.

“Human beings are driven by emotions, sensations and needs. These are tools that brands should use to benefit their consumers.”
As my mother has always taught me, it is harder to preserve than to fall in love.

And this, which seems so simple, is difficult in our personal lives, canada mobile phone numbers database but in our professional life, within a brand, this premise is even more difficult due to the fact of point 10 above and everything that it entails.

We live in a fierce jungle where brands all want to be at the top of Don Google's list, forgetting, in many cases, that their reason for being is consumers, or should be in any case.

Data is paramount, providing economic value to the company and often providing the only end result.

These companies, those that think only in numbers and leave aside the human factor (people), are destined to fail.

Philip Kotler said: “I have always believed that the best advertising is that which is done by your own customers.”

And I fully share his thinking and his philosophy, among other things, because he is a defender of a strategy focused on people .

We have turned the P of Product into the P of People
Let's remember the 4 P's of Conventional Marketing: Product + Place + Price + Promotion.

Where the P of Product was defined based on market knowledge and customer typology according to the characteristics of their behavior and habits.

Now, with this evolution from the Product to People, we must understand that they have more value and brands must be more attentive to their satisfaction.

A two-way relationship that will help consumers become part of the brand as its greatest asset to help it continue to grow.