Will Twitter be filled with advertisers' tweets again?

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Elon Musk has been at the helm of Twitter for about six months. And in that short time he has managed to turn the social network upside down (and not exactly for the better). The South African entrepreneur's lax approach to content moderation on Twitter has caused advertisers to flee in droves. And although Musk is convinced that advertisers will return to Twitter, experts are by no means so optimistic.

Since Musk took over the helm of Twitter on October 28 last year, nothing has been the same at the social network with the blue bird. The company, which once had almost 8,000 employees, now germany phone number data has only 1,500 workers at its side . And even its name has changed. Twitter is no longer an independent company as such after merging with a new company called X Corp.

In an interview with the BBC a few days ago, Musk said that if he had not urgently implemented severe austerity measures on Twitter, the social network would have survived "barely four months."

To regain its longed-for profitability, Twitter must restart its advertising business, which has always generated the majority of its revenue. Musk wants to fill the social network's coffers through subscriptions and other paid offers. However, the truth is that Twitter Blue, which has condemned free verification badges to extinction , does not seem to dazzle the social network's users.

In its first three months of life, Twitter Blue is believed to have generated just $11 million for Elon Musk's company via mobile devices, according to data from Sensor Tower.