In an age where keyword data is encrypted, marketers need to turn to other tools at their disposal to qualitatively and quantitatively measure the success of their marketing efforts, especially when it comes to blogging. Even with the help of your Conversion Assists report, this will take a little detective work. With your top posts laid out before you, patterns should emerge indicating why certain posts are more successful than others.
For example, look at titles, topics, and trends within vk database target keywords that are converting at a high level, and compare the top posts to your editorial calendar. Draw as many logical conclusions as you can. Is the layout of your top posts a factor? The content? CTA placement? Take a hard look at what works to drive conversion.
3. Optimize your landing pages & premium content strategy.
Now apply the same deduction and logical reasoning to your landing pages. Which landing pages help you convert visitors to lead? Which offers help convert leads to customers? If you're looking at your page performance and conversion rate you likely know which pages convert at the highest rate, so why use the Conversion Assist report?
It’s likely you’ll discover certain types of offers or certain topics or formats have more assist than others. This is a good indication that your audience prefers content delivered in one format or over others (such as e-books over white papers).
Likewise, you may find your audience prefers certain topics over others (content strategy over demand generation, for example). Also look to see if your offers are falling into the funnel where you hoped they would.
For example, when looking at the lead to customer assists you should be seeing a greater percentage of middle of funnel offers appear, if you see lots of top of funnel offers instead, it's probably time to take a step back and reassess your funnel mapping.
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