Why equip yourself with APIs?
Posted: Sun Jan 05, 2025 7:26 am
The data collected from your forms or directly entered into your information system is valuable. To ensure effective data quality management, it is crucial to automate checks and qualification in your forms before embedding. What is an API? According to the CNIL, an API (Application Programming Interface) is a software interface that allows you to connect a software or service to another software or service in order to exchange data and functionalities.
More specifically, an API allows a computer to request information, a query from another computer over the Internet in a fully automated manner. There are different types of APIs: Open API : publicly accessible and without restriction; Partner API : requires an identification key; Private API : reserved for internal use and designed for the specific needs of a company; What is an API based on? Qualification of the data collected An API allows, among other things, to carry out Data Quality Management (DQM) in an automated manner and in real time from your data, in particular your CRM records.
Since we know that the performance of a CRM or an ERP depends on the quality of the data that composes it. We therefore understand the importance for companies to place a DQM project at the heart of their bolivia phone number data strategy. The first and one of the main steps of an API project is data qualification. This step is split into several sub-steps: Cleaning Removing duplicates Enrich contact files with missing data One of the great advantages of an API is that it processes data in real time. It therefore ensures that the company has constant availability of reliable data, unlike scheduled batch processing in patch mode.
Enrichment of qualified data The second and not least step of an API project is data enrichment. Once qualified, the data is reliable and usable. However, this is not always enough to take full advantage of the potential of the data. This is where data enrichment comes into play. It aims to improve customer and prospect knowledge by obtaining key information about them. The challenge is to better know your customer or prospect in order to better reach them and build loyalty.
More specifically, an API allows a computer to request information, a query from another computer over the Internet in a fully automated manner. There are different types of APIs: Open API : publicly accessible and without restriction; Partner API : requires an identification key; Private API : reserved for internal use and designed for the specific needs of a company; What is an API based on? Qualification of the data collected An API allows, among other things, to carry out Data Quality Management (DQM) in an automated manner and in real time from your data, in particular your CRM records.
Since we know that the performance of a CRM or an ERP depends on the quality of the data that composes it. We therefore understand the importance for companies to place a DQM project at the heart of their bolivia phone number data strategy. The first and one of the main steps of an API project is data qualification. This step is split into several sub-steps: Cleaning Removing duplicates Enrich contact files with missing data One of the great advantages of an API is that it processes data in real time. It therefore ensures that the company has constant availability of reliable data, unlike scheduled batch processing in patch mode.
Enrichment of qualified data The second and not least step of an API project is data enrichment. Once qualified, the data is reliable and usable. However, this is not always enough to take full advantage of the potential of the data. This is where data enrichment comes into play. It aims to improve customer and prospect knowledge by obtaining key information about them. The challenge is to better know your customer or prospect in order to better reach them and build loyalty.