Nowadays, it is impossible to plan a marketing campaign without considering the internet as one of the means. This is because almost 50% of the Brazilian population watches videos on the internet. In 2017, YouTube reached the milestone of 98 million monthly users on the platform. And the frequency with which users watch videos online continues to grow. Some studies indicate that 74% of internet traffic in 2017 will be video and 80% in 2019.
In addition to the large number of users, videos have excellent return on investment rates. They are also more dynamic, creative and authentic, thus creating a relationship of trust with your customers. Want to know more? Here are some great tips on why you should use videos in your digital marketing strategy.
And consequently, video helps your business increase sales, organic traffic, and the value of your brand or product.
Video marketing is basically a way to promote your company, especially in digital media. The communication is clear, direct and generally short, using language that is close to your target audience. And it must capture attention. Some examples are professional tutorials, product demonstrations or testimonials. Video marketing is also one of the most efficient forms of content marketing.
Here we list some tips for successful video marketing:
1) Video quality
We emphasize (and we won't stop) that the quality of the video is essential for its success. The audience will not give credibility to an amateurish, noisy or pixelated video. And it is very likely that they will not even watch it until the end. You can have the best strategy or the best script, but if the quality is not good, the investment will not yield the expected return. Therefore, be sure to invest in the quality of the video, audio, composition and color.
2) Editing
Editing is also essential for quality. It is where the final details are finalized: sound adjustments, image enhancement, ordering and rhythm of filmed images, effects and animations. This gives a narrative sense to the story in a pleasant and continuous way.
3) Content
Relevant and interesting content is key to attracting consumers. Today, with thousands of posts every day, you need to stand out. Videos, in and of themselves, attract more attention than images or texts. However, users are not always willing to watch an advertisement. Therefore, your marketing video needs to stand out – it must be creative and innovative and have an engaging script. The audience needs to feel entertained to watch your video until the end.
4) Understand your audience
Targeting your videos to a specific audience will help your company achieve its goals. And by understanding your audience, it becomes easier to produce content that appeals to them. So, the more your content appeals, the more people will be willing to interact with and share your content.
5) Purpose of the video
Your company must have a goal before creating a marketing or colombia phone number data content marketing video. It may aim to increase brand awareness, visibility, build trust or referrals, sell more, and so on. And each purpose will require a type of video with different and specific strategies and techniques.
6) Location
Defining where your video will be posted is also part of your marketing strategy. There are several possible locations, such as a website, blog, YouTube, Facebook, Instagram, or even webinars. Check the limitations and even the time limit for each one.
7) Take advantage of other social media
Regardless of where you choose to share your video, you can and should use other social media platforms to help spread the word. This way, the number of people you reach will be even greater.
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