What You Need to Build an MVP Inbound Website
Posted: Sun Jan 05, 2025 7:11 am
Sometimes as a company, you can be in a position where you need a new website, but don’t have the time or budget to take on a massive redesign project all at once. An MVP (minimum viable product) website presents a solution to that situation.
An MVP website contains the bare minimum you need in order to:
Maintain or increase your traffic
Communicate your value proposition
Deliver leads to sales
Easily make edits and updates
An MVP inbound website accomplishes all of the above and contains the foundation you need to continue growing your company through an inbound marketing strategy.
The Things You Need Before You Can Start Building an MVP
While an MVP website is the bare minimum you need in order to physician database see success, there’s some advance preparation needed.
Prior to getting started, you need a competitive landscape review, defined buyer personas and an established brand.
Additionally, if you have an existing website, you need an understanding of current traffic and user data so you can act based on your keyword rankings, bounce rate and user intent.
You should also have a testing plan for your MVP website so you know how you plan to define its success and how you’ll measure that.
The Components You Need to Build an Inbound MVP Site
An MVP website that’s for a two-month-old startup will vary drastically from one created for a two-year-old mid-size company, but there are some common elements that are needed across the board.
Well-designed homepage with a narrative
Your homepage should present the most important information a visitor needs to know at the top of the page and then guide them through the rest of your company narrative and present next steps they can take.
We recommend using the Golden Circle model to structure your homepage content. Start with the “why.” Why does your company or product exist? Then go into the “how.” How is your approach different from alternative solutions? Then explain the “what.” What is your product or service? What challenges does it solve?
An MVP website contains the bare minimum you need in order to:
Maintain or increase your traffic
Communicate your value proposition
Deliver leads to sales
Easily make edits and updates
An MVP inbound website accomplishes all of the above and contains the foundation you need to continue growing your company through an inbound marketing strategy.
The Things You Need Before You Can Start Building an MVP
While an MVP website is the bare minimum you need in order to physician database see success, there’s some advance preparation needed.
Prior to getting started, you need a competitive landscape review, defined buyer personas and an established brand.
Additionally, if you have an existing website, you need an understanding of current traffic and user data so you can act based on your keyword rankings, bounce rate and user intent.
You should also have a testing plan for your MVP website so you know how you plan to define its success and how you’ll measure that.
The Components You Need to Build an Inbound MVP Site
An MVP website that’s for a two-month-old startup will vary drastically from one created for a two-year-old mid-size company, but there are some common elements that are needed across the board.
Well-designed homepage with a narrative
Your homepage should present the most important information a visitor needs to know at the top of the page and then guide them through the rest of your company narrative and present next steps they can take.
We recommend using the Golden Circle model to structure your homepage content. Start with the “why.” Why does your company or product exist? Then go into the “how.” How is your approach different from alternative solutions? Then explain the “what.” What is your product or service? What challenges does it solve?