Brazilians are influenced by Digital Marketing
Posted: Sun Jan 05, 2025 6:58 am
When it comes to new apps and social networks, companies have invested heavily in Brazil. This is because the country's potential is enormous along with the large number of users.
The relationship with networks is also very strong, since 77% of china phone number data Brazilians are directly influenced in relation to their purchasing decisions, according to PwC. And the impact is much greater in relation to the world average, which is 62%.
And how can we take advantage of this trend? Although the internet and marketing have enormous potential, most companies are still afraid to invest and do not see its importance. Or, they invest in outdated technologies and methods that generate little interaction and almost insignificant results.
Marketing is one of the areas that brings the most returns to a company, whether tangible (such as financial, sales numbers) or intangible (brand awareness and loyalty). And when done well, it is easy to set goals and KPIs and monitor results. But don't expect exorbitant numbers in your first campaign or investment. It is worth noting that the work and investment must be continuous to achieve a sustainable cycle of results.
Since a large part of the population is influenced, we must use numbers to our advantage and seize the opportunity, which can be done through opinions from customers themselves or through influencers. Check out what digital influencers are and how they can help your company .
The demand for influencers by companies has been growing substantially every year. Instagram and YouTube are the main channels for promoting and recommending products or services. The content moves away from advertising messages and is closer to recommendations and personal experiences. Influencer activation can also help your brand connect with a very specific audience and open up opportunities to interact with them. And the topics are very varied, from beauty products, technology, toys, restaurants and even sofa cleaning, for example.
The relationship with networks is also very strong, since 77% of china phone number data Brazilians are directly influenced in relation to their purchasing decisions, according to PwC. And the impact is much greater in relation to the world average, which is 62%.
And how can we take advantage of this trend? Although the internet and marketing have enormous potential, most companies are still afraid to invest and do not see its importance. Or, they invest in outdated technologies and methods that generate little interaction and almost insignificant results.
Marketing is one of the areas that brings the most returns to a company, whether tangible (such as financial, sales numbers) or intangible (brand awareness and loyalty). And when done well, it is easy to set goals and KPIs and monitor results. But don't expect exorbitant numbers in your first campaign or investment. It is worth noting that the work and investment must be continuous to achieve a sustainable cycle of results.
Since a large part of the population is influenced, we must use numbers to our advantage and seize the opportunity, which can be done through opinions from customers themselves or through influencers. Check out what digital influencers are and how they can help your company .
The demand for influencers by companies has been growing substantially every year. Instagram and YouTube are the main channels for promoting and recommending products or services. The content moves away from advertising messages and is closer to recommendations and personal experiences. Influencer activation can also help your brand connect with a very specific audience and open up opportunities to interact with them. And the topics are very varied, from beauty products, technology, toys, restaurants and even sofa cleaning, for example.