Adidas - clear brand identity
Posted: Sun Jan 05, 2025 6:51 am
2. Email examples: Gandhi - lead nurturing
You may have heard it before: it's not a good idea to send emails just to sell. It's important to cultivate relationships with your prospects (or leads), guide them, and share different types of content with them.
Gandhi has taken note of this and has sent an email to its users with a simple purpose: to invite them to cultivate their knowledge.
Our assessment: Gandhi's newsletter is an example of how to add educational content and make lead nurturing campaigns effective. Rather than focusing on selling books, they take the time and space to include stories, interesting facts, and other sections of interest to the reader.
Something Adidas knows how to do very well is to create a poland telegram data very attractive visual image in each of its campaigns. Without falling into repetition, they maintain a clear brand identity in each design.
What we love about this Adidas campaign, besides its image, is the minimal use of text, which allows the CTAs to be more visible and easier to find.
Our assessment: Adidas takes a classic image to evoke the personality of the already well-known Superstar. Without the need to include a lot of text, they move the reader to action, in this case, to click to learn about the product line.
4. LALALAB - the power of time limit
Setting a time limit for your promotions can be a very effective tactic to increase your conversions, but be clear about when to use this tactic and try not to use it all the time.
If you send emails several times with subject lines like “URGENT”, “Last chance”, “Don’t let this get away”… it will happen to you like in the fable of Peter and the wolf , readers will get tired and your messages will lose all their strength.
However, if you know how to choose the right moments to use the feeling of urgency in a timely manner , you can make the most of it. When the moment arrives, you must make sure to use all the elements so that the reader knows that they are facing a special opportunity.
LALALAB does a great job by including texts such as “This is your chance” or “until November 20” in the next newsletter. There is also a clear and distinguishable call to action in another color “Buy now”, which is an important support to move the reader to conversion.
You may have heard it before: it's not a good idea to send emails just to sell. It's important to cultivate relationships with your prospects (or leads), guide them, and share different types of content with them.
Gandhi has taken note of this and has sent an email to its users with a simple purpose: to invite them to cultivate their knowledge.
Our assessment: Gandhi's newsletter is an example of how to add educational content and make lead nurturing campaigns effective. Rather than focusing on selling books, they take the time and space to include stories, interesting facts, and other sections of interest to the reader.
Something Adidas knows how to do very well is to create a poland telegram data very attractive visual image in each of its campaigns. Without falling into repetition, they maintain a clear brand identity in each design.
What we love about this Adidas campaign, besides its image, is the minimal use of text, which allows the CTAs to be more visible and easier to find.
Our assessment: Adidas takes a classic image to evoke the personality of the already well-known Superstar. Without the need to include a lot of text, they move the reader to action, in this case, to click to learn about the product line.
4. LALALAB - the power of time limit
Setting a time limit for your promotions can be a very effective tactic to increase your conversions, but be clear about when to use this tactic and try not to use it all the time.
If you send emails several times with subject lines like “URGENT”, “Last chance”, “Don’t let this get away”… it will happen to you like in the fable of Peter and the wolf , readers will get tired and your messages will lose all their strength.
However, if you know how to choose the right moments to use the feeling of urgency in a timely manner , you can make the most of it. When the moment arrives, you must make sure to use all the elements so that the reader knows that they are facing a special opportunity.
LALALAB does a great job by including texts such as “This is your chance” or “until November 20” in the next newsletter. There is also a clear and distinguishable call to action in another color “Buy now”, which is an important support to move the reader to conversion.