Employee experience as a recruiting resource
Posted: Wed Dec 04, 2024 5:01 am
Employee experience as a recruiting resource
Put yourself in the shoes of a job seeker for a moment. You are looking for a new job and you have many potential options.
You're wondering which of all the options will be the best. All the sales pitches sound good, but you're not sure which is the best place for you.
You search online to see if any current or former employees have worked for your potential employers and call your relatives to ask if they know anything. For some companies you get information from your family, for others you don't find any experience among your relatives so you rely on search engines. For most companies you won't find any information about their employees.
However, one company catches your eye. You can find real employee afghanistan telemarketing data experiences in video and text. In addition, one of the videos tells the story of an employee who performs a similar position to the one you want to apply for, and he or she finds himself or herself in a similar situation with his or her family.
You accept the job in question.
Employee experience is at the heart of recruiting
Video or text stories and experiences from employees play a similar role to referrals in sales. No matter how good your product is, it's hard to close a sale if you don't have referrals. Some will convert, but permanently at a lower rate than if you had used referrals.
In marketing, the value of referrals is widely known, but recruiting still has a lot to learn compared to marketing.
Building an employer brand is all the rage, but when we talk about it, we often forget that we are in 2019. The target audience receives a huge amount of marketing messages every day. A company saying that an employee can earn up to $100,000 is not credible. If an employee says it, it is.
The contrast between people's experiences working in the position you're recruiting for gives them something to trust more than your own message.
Employee experiences to support culture building
While the main goal of employee experience is to get more people to apply for a job, it also communicates to those who don't fit into the company culture that this place isn't for them.
For example, if employees talk in a video about how much they enjoy spending 12 hours at work, and that this is an essential part of the company culture, someone who wants to work fewer hours is unlikely to fit in, let alone apply for a position after watching the video.
Put yourself in the shoes of a job seeker for a moment. You are looking for a new job and you have many potential options.
You're wondering which of all the options will be the best. All the sales pitches sound good, but you're not sure which is the best place for you.
You search online to see if any current or former employees have worked for your potential employers and call your relatives to ask if they know anything. For some companies you get information from your family, for others you don't find any experience among your relatives so you rely on search engines. For most companies you won't find any information about their employees.
However, one company catches your eye. You can find real employee afghanistan telemarketing data experiences in video and text. In addition, one of the videos tells the story of an employee who performs a similar position to the one you want to apply for, and he or she finds himself or herself in a similar situation with his or her family.
You accept the job in question.
Employee experience is at the heart of recruiting
Video or text stories and experiences from employees play a similar role to referrals in sales. No matter how good your product is, it's hard to close a sale if you don't have referrals. Some will convert, but permanently at a lower rate than if you had used referrals.
In marketing, the value of referrals is widely known, but recruiting still has a lot to learn compared to marketing.
Building an employer brand is all the rage, but when we talk about it, we often forget that we are in 2019. The target audience receives a huge amount of marketing messages every day. A company saying that an employee can earn up to $100,000 is not credible. If an employee says it, it is.
The contrast between people's experiences working in the position you're recruiting for gives them something to trust more than your own message.
Employee experiences to support culture building
While the main goal of employee experience is to get more people to apply for a job, it also communicates to those who don't fit into the company culture that this place isn't for them.
For example, if employees talk in a video about how much they enjoy spending 12 hours at work, and that this is an essential part of the company culture, someone who wants to work fewer hours is unlikely to fit in, let alone apply for a position after watching the video.