I am back with a new article and this time I want to tell you about something that we all do, but until we see it clearly, we do not define it correctly. I am talking about your “PERSONAL BRAND” and the personal marketing plan that it entails.
Yes, the personal brand , that mark that you leave in the online and offline world, and it is what people later say about you without you being present.
But to achieve a good brand, you have to work hard, it's not just something like, "I woke up today wanting to give my own brand a run for its money on social media." If you're thinking of doing it like that, forget it.
This process requires time, a lot of time, work, preparation, dedication and malaysia b2b leads consistency. If you want to become known as a reference, you will not achieve it without a strategy.
Whatever the purpose of creating your own personal brand and giving it the necessary diffusion, it requires a specific personal marketing plan, because the same strategy does not work for everyone.
Be clear that your personal brand is you and your personal marketing plan is the strategy you will follow to achieve your goal.
You must do a complete analysis and put yourself in the right place to show other people your best version or what you want others to see and know about you.
That said, let's get down to business. Learn a little more about personal branding, its benefits, advantages, and how to create your own personal marketing plan.
Personal Marketing involves setting goals, creating content, communicating your message or purpose, carrying out promotional actions and offering information about what you know how to do and what is of value to someone.
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WHAT IS PERSONAL BRANDING?
Personal branding is the concept that defines a person as a brand, being developed and transmitted with strategy, in order to put your image into orbit to differentiate yourself from other professionals, achieving the proposed success with your know-how.
The brand creates a mark. With time, it will become your main asset to obtain professional contracts, collaborations or to take your goals to the next level.
Be consistent and act, don't miss the opportunity to show what you are capable of.
QUALITIES TO HAVE
If you are interested in creating your own personal brand, you should know that every professional who wants to carry out this process must have a series of qualities and virtues. Here are 5 essential points.
These are:
PATIENCE: Vital to understand that a brand is not built in two days and that the process will be long and hard.
ENERGY: This, combined with passion, will make you see that what you do will be because that is how you feel, and that is how you want it to be understood.
PLANNING: A key point. If you want your brand to take off, you must have organized all the actions you are going to take in order to get where you want to be.
RESPONSIBILITY: Just as you take your time and planning into this process, you must be responsible for your actions and accomplish what you have set out to do in the indicated time.
CONSTANCY: A virtue that will help you maintain the desire to achieve your goal, be persistent in your idea, and even if it is difficult to see the results, you will never stop insisting.
WHAT BENEFITS DO YOU GET FROM DEVELOPING YOUR PERSONAL BRAND?
The moment your brain “CLICKS” and changes the chip, you realize that you are wasting time by not properly developing your own personal brand .
This is when you decide to change, discover and read (like this article) what personal branding is and the benefits it can bring to your professional and personal life.
The benefits are many, some of them are:
Increase credibility as a professional
If you are determined to work and position yourself as a “ community manager ”, “copywriter”, “web designer”, etc… your personal brand will give you credibility as a professional in the sector, and therefore, your job and collaboration opportunities will grow.
On social networks like Linkedin, by fully optimizing your profile , you can position yourself for the position and sector you want. It is a perfect professional network for personal branding.
You can become an influencer in your sector
With hard work and a lot of effort, you can position yourself as an expert in the field and sector in which you operate, thereby becoming an influential person for other professionals or companies.
