We have been talking about the importance of videos for a good digital marketing strategy for some time now. But does any type of video work for all types of audiences? Does the environment in which the user is located influence the type of video?
Below we have listed the main types of audiences, separated by the type of platform where they are most present. Is your video really suitable for the platform and audience profile?
The social network audience
How many people do you know who don't have an account on any social network? Very few, right? And it's not just your imagination. In fact, around 70% of the world's population has a profile on some network.
And what does this mean for those who are thinking about possible marketing strategies? That, most likely, your target audience is also there, and that you should be present to be able to talk to them.
But is the same video valid for all social networks? What works on LinkedIn will also work on TikTok? Will a video that performs well on Facebook have the same result on Instagram?
Probably not. Each social network has a different user behavior profile, usage at different times of the day, different browsing times, and several other particularities. In addition, each platform accepts (or encourages) a specific video format, and the algorithm makes a point of prioritizing the most user-friendly formats when displaying your video in the feed. We have a text that talks about the ideal length of a video on each platform . It's worth checking out!
To learn more about this topic, read this article where we give you ideas for video ads on digital platforms , with some general tips that may be very useful for you! If you want to delve deeper into the main social networks, we also have several articles on this subject. Here are some to get you started:
YouTube – Tips to get more views on your YouTube channel
Facebook – 8-hour Lives and new metrics: Facebook’s updates for video creators
Instagram – Videos for Instagram: golden tips!
Tik Tok – Brands on Tik Tok: how companies can be successful on the social network
The information audience
Many people like to be on the internet to keep up to date with bulgaria phone number data the latest news, learn about the main topics and learn different things. And these people are in other places besides social networks. Why don't you create your own business page? A website or blog that brings together more in-depth content about your market, product/service and other relevant information that your audience would like to see?
Videos, in addition to making the content much richer, are responsible for attracting even more visitors to your page. In fact, they are great allies in the link building strategy, as we discussed in this text.
The WhatsApp audience
Who isn’t on WhatsApp? The messaging platform has become popular in Brazil in recent years and has facilitated not only contact between friends and relatives (hello, “good morning” messages sent in droves in family groups!) and work teams, but also between companies and customers.
Incorporating WhatsApp into your marketing strategy can be an excellent idea. And videos are a type of content that is easily consumed and shared among people, as it is something that already happens organically on the app. Why not take advantage of this and produce your business videos in this environment?
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