The film Parasite, brands and advertising
Posted: Sun Jan 05, 2025 5:52 am
We not only watched it, but we also wrote two incredible posts about the cinematography and editing of the film, which you can check out HERE .
To refresh your memory, Parasite shows the lives of two South Korean families, both made up of four people: a father, a mother and two children. The difference lies in their social class: while one family lives in a large, airy house with a garden, the other lives in a cramped cubicle with windows that face the street and overlooks garbage cans. The relationship between the families results in a completely tragic and unexpected outcome.
But today, the subject is not about cinema, but rather a proposal for reflection.
Social inequality is an inherent condition of the capitalis t brazil phone number data world as it exists today. Consumption, in turn, makes the wheel of capitalism turn, driven by desire and a sense of need that, among other things, advertising helps to create.
In no way do we want to demonize advertising or place the blame for all the world's ills on it. However, the fact is that advertising plays a role in stimulating consumption, often generating an aspirational desire, that is, it stimulates people to want to have or be something they are not.
The problem lies in frustration and feelings of injustice. When people don't get what they think they want or need, they become frustrated. When they realize that they can't get what they want, but others do (and often without having earned it, apparently), they feel wronged. These two feelings combined can result in bitter endings, just like in the movie.
And so, the question remains: to what extent do brands and advertising have responsibility for this? What could brands and advertising do differently to minimize this frustration? And, furthermore, is there anything that can be changed and still keep the wheels of the capitalist world turning?
To refresh your memory, Parasite shows the lives of two South Korean families, both made up of four people: a father, a mother and two children. The difference lies in their social class: while one family lives in a large, airy house with a garden, the other lives in a cramped cubicle with windows that face the street and overlooks garbage cans. The relationship between the families results in a completely tragic and unexpected outcome.
But today, the subject is not about cinema, but rather a proposal for reflection.
Social inequality is an inherent condition of the capitalis t brazil phone number data world as it exists today. Consumption, in turn, makes the wheel of capitalism turn, driven by desire and a sense of need that, among other things, advertising helps to create.
In no way do we want to demonize advertising or place the blame for all the world's ills on it. However, the fact is that advertising plays a role in stimulating consumption, often generating an aspirational desire, that is, it stimulates people to want to have or be something they are not.
The problem lies in frustration and feelings of injustice. When people don't get what they think they want or need, they become frustrated. When they realize that they can't get what they want, but others do (and often without having earned it, apparently), they feel wronged. These two feelings combined can result in bitter endings, just like in the movie.
And so, the question remains: to what extent do brands and advertising have responsibility for this? What could brands and advertising do differently to minimize this frustration? And, furthermore, is there anything that can be changed and still keep the wheels of the capitalist world turning?