To understand what it is, let's illustrate the following situation: a user visits your website and starts reading about your products and services. At this point, he is somehow thinking about whether to buy your products or services or not.
Knowledge of the customer's buying journey is what allows you to plan each stage of the sale. Check out the advantages of using a sales funnel here and learn how to set it up. Let's go!
Index
What is a sales funnel?
How does the sales funnel work?
Top of the funnel
Middle of the funnel
Bottom of the funnel
How to mount it?
1. Capture your visitors' attention
2. Capture it
3. Nourish it
4. Convert
What is a sales funnel?
To begin with, it is important to keep in mind that planning is the basis of any business , even more so in the digital world.
A sales funnel is a model that shows a potential customer's buying journey from the moment they make initial contact with your company until they complete the purchase.
The sales funnel varies depending on belgium telegram phone number list the type of business, so it is essential to know how to configure it and understand what happens at each stage of the cycle.
How does the sales funnel work?
A sales funnel can be roughly divided into 3 parts: top, middle and bottom. Each of them has its own characteristics and therefore ends up demanding specific marketing strategies. See below:
Top of the funnel
In this first stage, users want to solve a problem or satisfy a need and are looking for information about a market. This user is not yet ready to consume the product or service, as they have not yet decided what they want.
Often at the top of the funnel, the user is not yet aware of the problem they need to solve.
Middle of the funnel
The person is now more informed or educated on a certain topic and is in the process of defining the best solution to the problem. The goal now is to retrain, transforming it into a dirigir , by filling out a form.
For this to happen, you need to offer an incentive in return, such as interesting content material , for example. This way you will be helping them to gain more information about their problem. And you will also be presenting yourself as a possible solution for it.
Bottom of the funnel
The bottom of the funnel is where the potential customer can become a business opportunity. The user already has more information about the topic and your company. They have probably already achieved a certain number of conversions on your website and already have several materials from your company.
This is when you need to convince your potential client to hire your services or buy your product.
How to mount it?
We suggest you follow the 4 steps listed below to set up your sales funnel:
1. Capture your visitors' attention
Try to attract visitors to your website, página de destino , Blog or social media profile through digital marketing strategies.
2. Capture it
After you've captured your visitor's attention, it's time to ask them to provide you with contact information so you can start interacting with them.
A popular way to do this is to give away a free e-book with well thought-out content! There are also other very efficient ways, such as holding webinars, for example, which can also help convert visitors into potential customers.
3. Nourish it
Nurturing a potential customer means convincing them that your product/service can be the solution to a problem.
Consumer testimonials and videos are often an effective way to build credibility for a company. Techniques such as promotion and free offerings of other products are also often used.
4. Convert
Finally, make your potential customer pay the value of your product/service to solve their problem.
There is no secret: to understand the behavior of your potential client, you need to spend time setting up your business's sales funnel and, of course, study each part in detail so that it progresses through all the stages.
A very common mistake is to focus only on the top of the funnel and then not be clear about what to do until the purchase is complete.
The advice is to look at how much each step costs, what the possible bottlenecks are and where you can improve the process. And don't forget to review your sales funnel periodically!
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