How K-pop bands help bring Korean culture to the world

nurnobi40 · Post by **nurnobi40** » Sun Jan 05, 2025 5:13 am

Chances are you’ve probably heard a K-pop song before – even if you don’t know it.

And, most likely, you have watched or heard about the film 'Parasite', which was awarded 4 statuettes at the 2020 Oscars, including the coveted Best Film category (the first non-English language film to be awarded in the category).

And chances are you've also seen the Netflix hit 'Squid Game' in 2021, which reached an impressive 100 million homes faster than any other series.

South Korean cultural productions have been breaking belize phone number data geographical barriers and conquering the world in recent years, creating phenomena of resounding success and garnering hundreds of millions of fans.

It is possible to observe how some Korean words have been popularized in posts and comments on the internet by international fans from all over, especially those that appear within the universe of K-pop – which is Korean pop. Since the Korean language is not widely spoken outside its country of origin, we can see the power of cultural influence.

BTS: Understand why the K-Pop group made history in music - Quem | K-Pop
BTS, K-pop group
Along with the term 'oppa' (an innocent and intimate feminine form of address for a boy or man who is older than the speaker, often translated as older brother), words such as 'daebak' (an exclamation roughly equivalent to awesome) and 'saranghae' (I love you) are commonly used by K-pop fans online.

Observing the trend, several companies have seen the possibility that fans of Korean pop bands would want to learn the language. In August, Big Hit Edu, the educational content subsidiary of BTS' management company Big Hit Entertainment, launched 'Learn! Korean with BTS' featuring video content featuring members of the group as part of its business diversification strategy.

During a press conference held to promote the new program, Kim Hong-chul, vice president of TRA Media, the parent company of cable channel WeeTV, noted a connection between the popularity of K-pop and a growing interest in the Korean language. The channel has launched a program called 'K-Language School', which aims to teach Korean language to non-Koreans in 10 different languages, including Chinese, French, Japanese, Khmer, Malay, Nepali, Russian, Spanish, Thai and Urdu. It also educates viewers about Korean culture, including K-pop.