How Editorial Teams Use True Content
Posted: Wed Dec 04, 2024 4:21 am
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For corporate editorial teams, there are three key factors to creating top-notch content:
1) Get the right writer ,
2) Research the topic thoroughly and
3) Ensure that the content is of the highest quality .
If these factors are not met, you risk publishing content that does not connect with your target audience. Follow us to learn more about using AI to create content and how to optimize the editorial process and identify the best writer for a topic. While ensuring that your content is of the highest quality.
content marketing tools
How True Content Can Improve Your Editorial Strategy
Each publication has its own voice, style, and audience . Newspapers like The New York Times , for example, publish mostly straightforward, newsworthy articles on a daily basis that keep their readers up to date with what’s going on in the world. The New York Times doesn’t cater to a specific audience—it covers a wide variety of topics and is vp communication officer email list read by people of all genders, races, ages, and cultures. Other publications, in contrast, are geared toward a more narrow audience. GQ , for example, is a monthly men’s magazine that covers lifestyle, health, and culture. Both The New York Times and GQ are respectable publications, but they have different styles, serve different purposes, and connect with diverse audiences—as do the writers who work for them.
Within a team, one writer’s strengths differ from those of another; the key is to assess and understand those differences. And then, leverage each writer’s skills to carry out an effective editorial strategy that better connects with their audience. To help editorial teams make the best decisions when it comes to assigning a new piece of content to a writer, we first researched how well different authors resonate with different audiences.
True content and content marketing
By analyzing the 300 most-shared and most-engaged articles from publications like Harvard Business Review , we noticed some common patterns among top writers. We found that certain authors consistently perform better (or worse) than others in front of the same audience. With this in mind, we developed the Match a Writer feature in True Content® ; it gives editorial teams a concrete tool to identify the best person and assign them a specific job.
Share content
One of the traditional ways of choosing a writer is to choose the one who is supposed to be the best for a particular article based on his experience and strengths.
With Match a Writer you can evaluate your authors, even new ones, and see which audiences they write best for. Match a Writer will ask you who your target audience is (from senior executives to middle managers) for the specific piece you're designing. Then upload five pieces crafted by the writers you're considering for that job. The tool will process the pieces and list the writers by how closely they match the target audience, starting with the best. If none of your authors are good fits for the project, contact us—we'll help you find the one you need.
Match a Writer performs an in-depth analysis of an author according to several criteria, including imagination, openness, likeability, confidence, assertiveness, and more. This way, you'll be able to know precisely how well your authors will connect with your audience, and allow you to identify the right person for the job.
Marketing strategy experts
After your chosen author has written the piece, another tool, Content Analyzer , can be used to evaluate the text and improve it before publishing it. Content Analyzer evaluates the tone, sentiment, and readability of the article. It also compares it to the best in the world. This way, you can know the potential impact of a piece on your audience before publishing it.
By identifying and assigning the ideal author for a piece, you'll decrease the time you spend revising the piece. Plus, you'll ensure that it has the optimal tone and style. Our tools help you and your writers improve efficiency, increase accuracy, and speed up editorial production. All while ensuring quality and delivering the ideal content that your audience will engage with.
For corporate editorial teams, there are three key factors to creating top-notch content:
1) Get the right writer ,
2) Research the topic thoroughly and
3) Ensure that the content is of the highest quality .
If these factors are not met, you risk publishing content that does not connect with your target audience. Follow us to learn more about using AI to create content and how to optimize the editorial process and identify the best writer for a topic. While ensuring that your content is of the highest quality.
content marketing tools
How True Content Can Improve Your Editorial Strategy
Each publication has its own voice, style, and audience . Newspapers like The New York Times , for example, publish mostly straightforward, newsworthy articles on a daily basis that keep their readers up to date with what’s going on in the world. The New York Times doesn’t cater to a specific audience—it covers a wide variety of topics and is vp communication officer email list read by people of all genders, races, ages, and cultures. Other publications, in contrast, are geared toward a more narrow audience. GQ , for example, is a monthly men’s magazine that covers lifestyle, health, and culture. Both The New York Times and GQ are respectable publications, but they have different styles, serve different purposes, and connect with diverse audiences—as do the writers who work for them.
Within a team, one writer’s strengths differ from those of another; the key is to assess and understand those differences. And then, leverage each writer’s skills to carry out an effective editorial strategy that better connects with their audience. To help editorial teams make the best decisions when it comes to assigning a new piece of content to a writer, we first researched how well different authors resonate with different audiences.
True content and content marketing
By analyzing the 300 most-shared and most-engaged articles from publications like Harvard Business Review , we noticed some common patterns among top writers. We found that certain authors consistently perform better (or worse) than others in front of the same audience. With this in mind, we developed the Match a Writer feature in True Content® ; it gives editorial teams a concrete tool to identify the best person and assign them a specific job.
Share content
One of the traditional ways of choosing a writer is to choose the one who is supposed to be the best for a particular article based on his experience and strengths.
With Match a Writer you can evaluate your authors, even new ones, and see which audiences they write best for. Match a Writer will ask you who your target audience is (from senior executives to middle managers) for the specific piece you're designing. Then upload five pieces crafted by the writers you're considering for that job. The tool will process the pieces and list the writers by how closely they match the target audience, starting with the best. If none of your authors are good fits for the project, contact us—we'll help you find the one you need.
Match a Writer performs an in-depth analysis of an author according to several criteria, including imagination, openness, likeability, confidence, assertiveness, and more. This way, you'll be able to know precisely how well your authors will connect with your audience, and allow you to identify the right person for the job.
Marketing strategy experts
After your chosen author has written the piece, another tool, Content Analyzer , can be used to evaluate the text and improve it before publishing it. Content Analyzer evaluates the tone, sentiment, and readability of the article. It also compares it to the best in the world. This way, you can know the potential impact of a piece on your audience before publishing it.
By identifying and assigning the ideal author for a piece, you'll decrease the time you spend revising the piece. Plus, you'll ensure that it has the optimal tone and style. Our tools help you and your writers improve efficiency, increase accuracy, and speed up editorial production. All while ensuring quality and delivering the ideal content that your audience will engage with.