It is with great satisfaction that we launch the Advanced Digital Marketing Agency Blog!
With 8 years of expertise developing Digital Marketing Strategies, our Team will present a special touch in this Fantastic Universe of Digital Marketing, adding complementary concepts of Administration and Strategic Planning, essential to achieve High Performance Results.
The Marketing Sector has always been seen as a “cost” in most Brazilian companies, which is a shame, because in reality the Marketing Sector, together with the Commercial Sector, are the main responsible for increasing sales.
That old cliché “out of sight, out of mind” is the purest truth.
If a customer doesn't remember you, how will they buy something from your company?
However, be aware that blogging is also a marketing strategy.
Therefore, it is worth investing in this strategy as well.
More content on our blog
Investing in Marketing is not part of the DNA of most Brazilian Companies, on the other hand, we grew up hearing that the USA is the most capitalist country in the world.
In reality, the USA is the reference country in Marketing in the world, as it is Marketing actions that stimulate consumption.
Without aggressive marketing action, North American culture would certainly be completely different.
One of the biggest marketing cases in the US is Coca Cola, which began its marketing activities in 1890 and, through advanced studies on consumer psychology, became the “symbol of American life” in the mid-1950s, carrying out campaigns that very effectively explored emotional ties in American society.
An emblematic example of a successful action by Coca Cola was the creation and use of Santa Claus in 1930 in its advertisements (with the aim of increasing sales in winter).
Next, check out our blog to learn more about the history of this great Global Marketing Case :
Marketing in Brazil
Looking to the past is important to understand the present, however, there is no point in Brazilian companies complaining about the crisis and not taking action.
Just as Coca Cola during the Second World War (1939 – 1945) transformed a difficulty into an opportunity, our companies must act in the same way.
According to a study by the renowned Harvard University , instead of reducing investments in Marketing, in times of crisis investments in Marketing become even more important.
Although high taxes and costs in Brazil can often make it impossible bahrain phone number data to create a Marketing department within your company, outsourcing Marketing services is certainly an excellent alternative if you do not have the resources available to have an in-house team.
Blog is a marketing strategy
Blog is a marketing strategy
Continue reading and check out more Marketing information on our blog!
Marketing 3.0
World Marketing Guru Philip Kotler, in his work Marketing 3.0, highlights a new approach needed in this new Era.
While in the past the objective of Marketing was to sell Products, satisfy and retain Customers, today the objective of Marketing is to Make a Better World, through an approach focused on people's Hearts and Emotions.
As we observe the increasingly limited resources of our planet, adopting business practices, carrying out campaigns and encouraging the creation of a Sustainable Culture has never been so important, and companies that work on this concept, in addition to presenting an excellent contribution to the planet, will probably reap good results in terms of sales, as they will win people's admiration, which will inevitably be reflected in sales.
In this new approach to Marketing, key elements emerge as a backdrop to promote change, they are: Collaboration, Spirituality and Character Creation.
Many analyses need to be carried out
Observing the Brazilian Political scenario, we see an excellent opportunity to be explored in the Collaboration pillar, which is the incentive for people to participate and research more and more about the Brazilian political structure and system.
We see a lot of criticism from companies about high taxes, high logistics costs, among others, however, we see few companies encouraging people to participate, monitor and demand more efficiency in Public Administration.
A business movement focused on this will certainly be well received by Brazilian society.
To become a leading company in its segment, adding value to the brand, it is necessary to go far beyond traditional Marketing practices.
It is necessary to innovate and win the admiration of the target audience, this being a medium to long-term task.
Brand Management ( branding ) is an extremely important task that few Brazilian companies are concerned with carrying out.
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