email marketing content best

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e.. a link to your latest podcast episode. interactive content. and infographics. If you're wondering how to send video through email. just ensure it's in a compatible format. like MP. and keep the file size manageable. When writing the email copy. focus on speaking directly to your target reader. Your goal should be to create copy that's easy to understand. engaging. and inspires a specific action. Here’s a great example of how Asana is directly speaking to its users and has clear action elements for user interaction. practices example Pro-Tip Consider using an AI copyediting tool like Writer to spot copywriting red flags. such as misused jargon. non-inclusive terms. overly-formal sentences. and clarity issues.

To further build trust. infuse social proof in your sales campaigns. such as customer review screenshots. real customer stories. and positive brand mentions. Keep the call-to-action above the fold Hold onto your sweden phone number list audience’s attention as soon as they give it to you by keeping your email calls-to-actions CTAs above the fold. In other words. make sure your CTAs stay visible as subscribers scroll down your email. email marketing content best practices When constructing your CTAs. keep them simple and specific. so there’s no confusion. For instance. sign up here. claim your discount. or grab your free trial.

Maintain the text-to-image ratio Did you know that image-heavy emails without enough text can trigger spam filters? That’s why it’s critical to maintain a / text-to-image ratio when creating your email content. The good news? If your email has characters or more. you can ignore this advice. In this case. your content-to-image ratio does not affect your email deliverability rate. email marketing content best practices TLDR As long as your emails have or more characters. it doesn’t matter how many images you add. Include a clear unsubscribe button Make sure all of your email marketing content includes a clear. easy-to-find unsubscribe link.