The 10 most used social networks in

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First of all, have you ever wondered which are the most used social networks in Brazil?

We know that today it is impossible to spend an entire day without using even one of the most popular applications among users.

Whether it's to interact with friends, resolve work issues or have a flirtatious chat.

Social networks have become an essential part of digital life, and Brazil is no different.

With increasing internet penetration, the Brazilian population is more connected than ever.

Therefore, check out the 10 most used social networks in Brazil in 2023, based on data from research carried out by We Are Social – a global creative social leadership agency, headquartered in New York and Los Angeles, with 19 global offices and more than 1,300 employees.

Let's dive into these platforms, understand their reach and how they impact the lives of Brazilians.

WhatsApp: The Queen of Social Networks
The social network that dominates the Brazilian scene is WhatsApp .

With an impressive 142.2 million accounts, this instant messaging platform is practically omnipresent among Brazilians who use the internet, representing 93.4% of this group.

Furthermore, WhatsApp is the most loved social network, with many spending long hours a day exchanging messages, photos and videos.



YouTube is one of the most used social networks
YouTube is one of the most used social networks
YouTube: The King of Online Video
YouTube is in second place, with 142 million active accounts.

This video sharing platform has become a source of entertainment, learning and even a career opportunity for many Brazilians.

With an infinite variety of content, YouTube is a fundamental part of Brazilians' digital lives.

Instagram: The favorite for photos and short videos
In third place, we have Instagram , with 113.5 million active users.

This social network, focused on photos and short videos, has captured the hearts of Brazilians, who use it to share everyday moments, follow their idols and even do business.

Today, it is very difficult for a company that has the ambition to win over and retain customers not to be present on the platform.

Facebook: The social media giant
Facebook ranks fourth on the list of most used social networks in Brazil, with 109.1 million active users .

Despite having lost some of its popularity in recent years, it is still an essential platform for many Brazilians, whether to keep in touch with friends and family or to follow pages of interest.

Furthermore, Facebook is widely used to manage campaigns, sell products and services on the platform's own Shop and create a personalized store in partnership with Instagram.

TikTok: Creativity, fun and monetization
In fifth place, we have TikTok , with 82.2 million active accounts.

This platform, which stood out with short and creative videos, quickly won over the Brazilian public.

It is a space where creativity flourishes, and many Brazilians have become famous “tiktokers”.

Furthermore, due to the fact that the platform monetizes users australia phone number data according to its rules, interest in creating content there has grown absurdly.

So, you can find super elaborate videos, or simpler ones, full of likes, comments and shares.

Facebook Messenger: Instant communication
Facebook Messenger, with 62.05 million users, ranks sixth.

Although it is an extension of Facebook, many people use it separately for instant communication, file sharing, and video calling.

Twitter: Politics, debates and gossip
In seventh place, Twitter , with 24.3 million active accounts, remains a platform for quick messages and public discussions.

It's where Brazilians share their opinions, follow news in real time and interact with personalities and brands.

Pinterest: Visual inspiration
Pinterest , with 28.05 million users, is in eighth place .

This social network is a source of visual inspiration, with millions of images related to a variety of interests, from recipes to home decor.

There are people who use Pinterest to become a reference for certain content, such as: decoration, beauty tips, clothing, among other categories.

People often access this social network to get inspired, so it's worth it if you want your company to be a source of inspiration for other people.



LinkedIn and the business world
LinkedIn and the business world
LinkedIn and the business world
Now in ninth place we have LinkedIn , with 59 million active accounts.

This social network is essential for Brazilian professionals, who use it to build their contact networks, find job opportunities and share knowledge.

Snapchat: The Ephemeral Stories
Last but not least, Snapchat takes the tenth spot with 7.65 million users.

So if you were one of those people who thought Snapchat had fallen into oblivion, forget it.

Known for its ephemeral stories and fun filters, the app still has its space among Brazilians, especially among younger people.

The global scenario
Around the world, the use of social media is on the rise.

In 2023, the number of internet users reached 5.16 billion, representing 64.4% of the global population.

Of these people, almost 60% have access to social networks.

The use of networks is driven by the need to maintain connections, follow news and consume content.

Now, while Brazil has its preferences, the global scenario is a little different.

Facebook leads the world ranking, with 2.9 billion accounts, followed by YouTube, with 2.5 billion, and Instagram and WhatsApp, both with 2 billion.

The information comes from the organization specialized in digital uses Kepios and published by the agency We Are Social and the firm Meltwater .