marketing automation example
Create dynamic contact lists
As we saw in the scenario above, one of the most important possibilities offered by marketing automation is the ability to classify your contacts based on their behavior.
This way, you can refine your email strategy through better segmentation. By creating dynamic lists, you can send more relevant content and promote greater loyalty.
marketing automation scenario
In this example, the list “purchase in response to a promotion” can serve as an entry point for a new scenario.
Who can benefit from marketing automation?
Any marketer who wants to increase the lifetime of their israel telegram data customers can do this with marketing automation. However, it will be even more useful if you already know your conversion funnel.
You should adopt marketing automation if:
You generate a lot of leads or prospects. Marketing automation is particularly powerful for transforming your visitors into leads, in particular thanks to lead nurturing or lead scoring.
You want to improve your email marketing results. Through segmentation and dynamic management of your contact lists, you can significantly improve the impact generated by your campaigns.
You want to improve your customer relationship. By triggering emails based on precise actions, marketing automation allows you to individually target each of your contacts at the time when they will be most receptive.
In summary
Here's what you need to keep in mind:
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