What skills do marketing graduates need to be successful?

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Third on the list is data analytics, an undervalued skill with a huge gap in the workforce. Data helps companies target and personalize small groups, so you can learn about who they are and what other people like them are interested in.

Without data, none of it can be done. The introduction of data privacy regulations means we have less access to customer data. If the data is better quality, that’s not necessarily a bad thing, but it’s a big shift.



The digital skills gap and the growth in demand for specific skills are creating areas that marketers can use to start or grow their careers. So what are these skills?


There’s no denying that AI has dominated the headlines over india telegram data the past year, offering companies a way to drive productivity and growth at scale. Having the knowledge to work with AI will help marketers stand out and show how they can be a great asset to any marketing team. For many companies, AI knowledge will become part of the job description, so even showing off your knowledge of tools like ChatGPT or Midjourney will be beneficial.

However, AI will not replace marketers. New career development trends are already taking shape due to prolific AI tools like ChatGPT and Midjourney. It’s about bringing together many old things to create something new and moving us forward.

So what skills do you need to get the most out of AI? Knowledge generation – what data do we need to give AI so it can help us understand it? Content creation – but how do we verify the quality of the content? We can’t rely on it to create things that represent our brand, so that’s where brand management comes in.

When it comes to skills, it’s also important to push the boundaries. For example, if you’re a social media marketer , don’t just develop skills in that area. Consider upgrading your skills in areas like web design, landing page optimization, or SEO. This year, we’re starting to see a more permeable boundary between fields as people progress.