Platforms with SMTP server charged separately

jsarmin · Post by **jsarmin** » Sat Jan 04, 2025 3:39 am

It is also important to consider whether the plan you choose includes an SMTP server or not. To send a transactional email, you need to configure an SMTP server and set up the automation scenarios described above.

Platforms with SMTP server included
Brevo and Sendgrid include the SMTP server in all their pricing plans, including the free one. This means that the transactional emails you send will be included in the overall monthly sending count . You will not incur any additional costs for this service. You will simply have to worry about selecting a plan that includes automation.

Like the two previous platforms, Mailjet also offers the SMTP server in the free version and the other plans. However, marketing automation is only available with the Premium plan. In the table, we indicate in parentheses the prices for sending transactional emails by integrating the Mailjet API on your own server and, without parentheses, the rates for standard sending from the platform.

Mailchimp and ActiveCampaign have separate pricing india telegram data plans if you need to set up an SMTP server for transactional emails, the rates for which are listed in the table. Therefore, for these platforms, the rates in the table are an additional cost to the pricing plan you have chosen.

However, both platforms offer free demo versions for sending transactional emails:

Mailchimp: demo with 500 transactional emails
ActiveCampagin: 100 test emails per month
Example 5: Using marketing automation in your strategy. Which platforms offer this functionality in their monthly plans?

Customized plan Price on request Not available Price on request Price on request Not available
*Two plans available, the most basic has automation limited to Customer Journeys.

It has been mentioned before that transactional emails are a marketing automation practice. Marketing automation scenarios are based on sending an automated email to a contact when they perform a specific action or when certain conditions are met.