By taking advantage of dynamic channels such as email marketing and social media, you can organize special events , offer discount coupons that apply under certain conditions, integrate gamification techniques into your offers such as quizzes or virtual wheels of fortune, etc. Interactivity is a great opportunity to offer more varied stimuli in your Black Friday campaign.
7) Include free shipping and other promotions in your strategy
A Black Friday campaign is all about sales, but this is not limited to high discount percentages. Don't forget to explore other promotions to attract potential customers. For example, free shipping is still the factor that most motivates e-commerce users to complete their purchases. You can also consider resources such as loyalty programs, 2x1 offers or progressive discounts that encourage the purchase of several items.
Don't limit the time frame of your promotions too much either. This event generates huge expectations, so brands choose to "set the stage" with offers throughout the week , not just on specific dates such as Black Friday and Cyber Monday. These promotions can vary and even offer a deal for latecomers.
During Black Friday and Cyber Monday, e-commerce hong kong telegram data web traffic skyrockets. This means that your online store will suddenly receive a higher than normal volume of visitors , which you need to be prepared for. Optimize your website to handle this increase, especially with traffic from mobile devices. Make sure you have enough bandwidth on your servers to handle a significant amount of near-simultaneous online payments without any issues.
Perform speed tests regularly and try to keep your loading times under two seconds. A slow website means lost customers, even more so in these days of high demand, so it's crucial to ensure a smooth and fast user experience.
9) Optimize your customer service
Black Friday sales spikes mean an expected increase in customer interactions. It’s important that your customer service is up to the challenge. The sense of urgency you’ve created for potential customers means they’ll want quick answers to their questions – essential for building a strong and consistent brand reputation. Your team must also be available to handle shipping and returns within the expected timeframes. Remember that the 14-day right of withdrawal that e-commerce customers generally have applies regardless of the discounts applied.
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