The prominence of mobile devices

[jsarmin]

02-sales-increase-on-black-friday
Source: Black Friday Global

Black Friday 2022 also had particular potential in the Spanish-speaking world . Segmently has recorded the five countries where sales revenue grew the most on this date, and among them are Mexico and Colombia. Meanwhile, in Spain, nine out of ten consumers between 18 and 34 years old expressed their intention to buy something on this date, according to the survey published by Tandem Up.

Product types: toys are particularly predominant
Black Friday data confirms that it is the unofficial start of holiday shopping. Adobe Analytics analyzed the product categories that saw the biggest increase in sales on Cyber ​​Monday 2022 compared to a normal day in the United States, and toys are the big winners, with sales increasing sevenfold. Other popular categories included sporting goods, appliances, books, and jewelry.

In Spain, according to Tandem Up , technology products denmark telegram data were the category with the highest purchase intention in 2022 (44%), especially among the male audience. This was followed by fashion and beauty (42%, with female predominance) and home (29%).

More traffic at night
During Black Friday, in e-commerce, users gradually join throughout the day and there begins to be a considerable volume of traffic from midday, until the peak of sales is recorded at 9:00 p.m., as reflected in these data from SalesCycle .

03-Time-Based Sales-SaleCycle
The sense of urgency generated by these dates favors the use of cell phones, with a predominance on computers even greater than the rest of the year. According to statistics compiled by Segmently, in 2021, 67% of Black Friday and Cyber ​​Monday purchases were made on mobile devices, and the proportion rose to 73% in 2022.

Why is Black Friday so important for your business?
The origin of Black Friday is in the United States, where it is celebrated the day after Thanksgiving. In the 1960s, the Philadelphia police began using the term because of the traffic generated on that date. Later, the meaning evolved to refer to the time of year when merchants stopped being in the red and started making a profit ers next Black Friday.