Keep a close eye on your email marketing campaigns

[jsarmin]

To go further in the analysis of the results of your email campaigns
Here are some statistics and KPIs to track to help you further your reporting and optimizing your marketing campaign strategy.

Unsubscribe Rate / Click Rate:
This little-used but easy-to-obtain statistic measures the relevance of a campaign by comparing the engagement generated versus cancellations.

Our advice: if your click rate is not at least 4 times your unsubscribe rate, it may be that your messages are not relevant or very commercial. It is therefore very useful to rethink the targeting and content of your campaigns.

ROI (return on investment):
ROI (%) = Benefits generated by the campaign / cost of the campaign *100
The objective of this indicator is to calculate the oman telegram data profitability of a campaign by comparing the benefits it has generated with its cost.

The simplest method is to calculate the average profit generated by each click on a link in your email campaign , multiply it by your number of clicks and divide it by the cost of the campaign:

ROI = click value * number of clicks / campaign cost

With Brevo you can analyse and optimise your campaigns in real time, use the email marketing tools at your disposal, study their performance to achieve higher opening rates, learn about your contacts' habits and understand which elements have generated the most engagement thanks to marketing KPIs and heat maps. This information can help you achieve better results.

This information has been compiled to help professionals in any sector to consult the main data to take into account for their email marketing campaigns. For more information on email marketing statistics, you can consult external sources such as Statista .

Here you can check out Brevo's plans to reach more subscribers.

This is a summary of email marketing statistics and average email marketing performance: open rate, click rate, deliverability, responsiveness...