Work or personal email?
Posted: Sat Dec 28, 2024 10:29 am
Places where people read their email on their mobile devices include public transportation, coffee shops, restaurants, while waiting in line, and at their desks.
87% of respondents read work and personal emails together. No one reads only work emails on their mobile device. Today, personal and business communications merge on a single device, and they all compete for the reader's attention.
5. Filtering activities
Almost all of the participants interviewed indicated a behavior that we can define as “filtering.” Some readers indulge in reading every word of a newsletter directly on their mobile device only if they have time. Alternatively, they mark the email as unread and return to it later, save it to their “unread” inbox on their desktop, move it to a to-do folder, or, most likely, delete the email. On average, people archive 20-25 emails per day on their mobile device to “read later.” The most commonly saved emails are technical bulletins, long articles, coupons and promotional communications, and interesting emails from trusted sources.
6. Sharing
Sharing information received via email on your mobile france telegram data device is one of the most common activities and often, when forwarding, you add your own personal comment.
The second most common method of sharing is tweeting a link in the email. Once you click the "tweet" button, there are only two steps: logging into Twitter and sharing the link. Twitter makes it very clear what you are tweeting, making it easy for the user.
Facebook is a different story, as it is not very popular for mobile email sharing. When using a Facebook button in emails, it is not always clear what will be posted to your Facebook account. Some Facebook API limitations make the sharing interface less intuitive.
Best practices for your mobile newsletters
Curate your content
As always, writing engaging content is the most important part of your email. Spending time writing and curating what your readers will read is the best way to foster a relationship based on trust.
87% of respondents read work and personal emails together. No one reads only work emails on their mobile device. Today, personal and business communications merge on a single device, and they all compete for the reader's attention.
5. Filtering activities
Almost all of the participants interviewed indicated a behavior that we can define as “filtering.” Some readers indulge in reading every word of a newsletter directly on their mobile device only if they have time. Alternatively, they mark the email as unread and return to it later, save it to their “unread” inbox on their desktop, move it to a to-do folder, or, most likely, delete the email. On average, people archive 20-25 emails per day on their mobile device to “read later.” The most commonly saved emails are technical bulletins, long articles, coupons and promotional communications, and interesting emails from trusted sources.
6. Sharing
Sharing information received via email on your mobile france telegram data device is one of the most common activities and often, when forwarding, you add your own personal comment.
The second most common method of sharing is tweeting a link in the email. Once you click the "tweet" button, there are only two steps: logging into Twitter and sharing the link. Twitter makes it very clear what you are tweeting, making it easy for the user.
Facebook is a different story, as it is not very popular for mobile email sharing. When using a Facebook button in emails, it is not always clear what will be posted to your Facebook account. Some Facebook API limitations make the sharing interface less intuitive.
Best practices for your mobile newsletters
Curate your content
As always, writing engaging content is the most important part of your email. Spending time writing and curating what your readers will read is the best way to foster a relationship based on trust.