How to prepare an e-commerce for Black Friday and Christmas sales?
Posted: Sat Dec 28, 2024 10:15 am
COVID -19 has accelerated consumer changes that have been reflected in the growth of e-commerce. According to a recent report by IBM, the pandemic will bring forward the shift to e-commerce by 5 years, and 2020 will close with a 20% growth in online commerce. The coming weeks, with the arrival of Black Friday and Christmas, will be crucial for the growth of this business model. So much so that the Annual Study of e-commerce: trends and e-commerce platforms prepared by the courier company Packlink, 49% of online sellers consider that Black Friday and Christmas campaigns will be more successful than previous ones, and 99% expect to increase their turnover compared to last year.
With this data on the table, websites and e-commerce kazakhstan telephone number data sites must be prepared in advance for the arrival of mass purchases that will occur in the coming weeks. To do so, there are some basic requirements that must be met:
1. Make the website secure
Cybersecurity is one of the aspects that users value most when accessing an e-commerce site or website, which is why customer data must be protected.
If a future buyer enters a website and it is not marked as secure, this will generate distrust and they will end up not buying. Therefore, it is essential to have an SSL certificate installed on the website so that it works in HTTPS, which will also make Google give it preferential treatment for being a secure website (Google has been penalizing websites that do not work in HTTPS for some time now for not being secure ). By hosting the website on SiteGround, this is very easy because this certificate is included free with the hosting account and is installed with one click.
If you cannot view the embedded video correctly, click here.
Aside from this, there are more web security steps that can be taken, such as those shown in this video.
With this data on the table, websites and e-commerce kazakhstan telephone number data sites must be prepared in advance for the arrival of mass purchases that will occur in the coming weeks. To do so, there are some basic requirements that must be met:
1. Make the website secure
Cybersecurity is one of the aspects that users value most when accessing an e-commerce site or website, which is why customer data must be protected.
If a future buyer enters a website and it is not marked as secure, this will generate distrust and they will end up not buying. Therefore, it is essential to have an SSL certificate installed on the website so that it works in HTTPS, which will also make Google give it preferential treatment for being a secure website (Google has been penalizing websites that do not work in HTTPS for some time now for not being secure ). By hosting the website on SiteGround, this is very easy because this certificate is included free with the hosting account and is installed with one click.
If you cannot view the embedded video correctly, click here.
Aside from this, there are more web security steps that can be taken, such as those shown in this video.