A quick recap: What to expect when the act passes
Posted: Sat Dec 28, 2024 9:25 am
Increased penalties for non-compliance: The new Act will likely include significantly higher penalties for businesses that fail to comply with the new regulations. This makes it essential for businesses to audit their data practices now and ensure they are ready for the changes.
New rights for individuals: Australians will gain new rights over their data, including the right to request deletion or correction of their data. Businesses will need to ensure their systems can handle these requests efficiently.
Broader definitions of personal data: The definition of what constitutes personal data is expected to be expanded, which could have significant implications for how data is managed and used in marketing activities.
What should you do now?
Given this delay, it’s tempting to adopt a “wait and see” approach, but this would be a mistake. The delay should be seen as an opportunity to continue getting ahead of the curve. Steps you can take now include:
Audit your data practices: Now is the time to thoroughly audit how your organisation collects, stores, and uses personal data. Ensure that your practices align with what is likely to be required under the new Act.
Shift to first-party data: If you haven’t already, start jamaica mobile phone numbers database moving towards a first-party data strategy. This will not only help you comply with the new regulations but also build stronger, more trusting relationships with your customers.
Prepare for consent management: Get ready for the introduction of consent banners by reviewing how you currently obtain and manage user consent. Consider investing in a consent management platform (CMP) if you haven’t already.
Stay informed: Keep a close eye on developments as the bill progresses through Parliament. Understanding the political landscape and the likely changes to the bill will help you stay ahead of any curveballs that might come your way.
While the delay in the Privacy Act updates might feel like a reprieve, it’s important not to lose sight of the changes that are coming. The key will be to use this time wisely. Prepare your data practices, update your strategies, and stay informed about the political and legislative landscape. By doing so, you’ll be better positioned to navigate the changes when they do finally arrive.
New rights for individuals: Australians will gain new rights over their data, including the right to request deletion or correction of their data. Businesses will need to ensure their systems can handle these requests efficiently.
Broader definitions of personal data: The definition of what constitutes personal data is expected to be expanded, which could have significant implications for how data is managed and used in marketing activities.
What should you do now?
Given this delay, it’s tempting to adopt a “wait and see” approach, but this would be a mistake. The delay should be seen as an opportunity to continue getting ahead of the curve. Steps you can take now include:
Audit your data practices: Now is the time to thoroughly audit how your organisation collects, stores, and uses personal data. Ensure that your practices align with what is likely to be required under the new Act.
Shift to first-party data: If you haven’t already, start jamaica mobile phone numbers database moving towards a first-party data strategy. This will not only help you comply with the new regulations but also build stronger, more trusting relationships with your customers.
Prepare for consent management: Get ready for the introduction of consent banners by reviewing how you currently obtain and manage user consent. Consider investing in a consent management platform (CMP) if you haven’t already.
Stay informed: Keep a close eye on developments as the bill progresses through Parliament. Understanding the political landscape and the likely changes to the bill will help you stay ahead of any curveballs that might come your way.
While the delay in the Privacy Act updates might feel like a reprieve, it’s important not to lose sight of the changes that are coming. The key will be to use this time wisely. Prepare your data practices, update your strategies, and stay informed about the political and legislative landscape. By doing so, you’ll be better positioned to navigate the changes when they do finally arrive.