5 elements you should choose with A/B tests

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Article updated 3 years ago by NewsMDirector
A/B testing

A/B testing is used to see which variation of your email message will be the most effective . The basic idea behind A/B testing is that you send version A to a small percentage of your email list subscribers, and version B to another small percentage. Based on the results, you choose a winning criterion and then send the message to the rest of your database.

In A/B tests, you can compare all the elements that interest you. Some czech republic whatsapp phone numbers of the ones that can lead to an increase in conversions are:

The subject line . One of the most important elements in any email marketing campaign is the subject line. Creating A/B tests to find the text that will allow you to reach your users' inboxes and get them to read you is essential. That's why it's important for them to be short and clear. Certain studies indicate that subject lines with less than 10 characters have 58% more openings.
Images . It's not just the right images that are important. In some cases, like iCouponBlog, removing an image, in this case a secure site logo, resulted in a 400% increase in conversions.
The call to action . The call to action button is one of the fundamental elements of any digital marketing campaign. Case in point: SAP BusinessObjects increased conversions from its landing page by 37% by adding a call to action button.
Content . There are different types of content that can help your campaigns to be more effective. Various A/B tests, for example, show that including testimonials helps to improve conversion rates. In the case of WikiJob, conversion rates shot up by 34%.
Color . Choosing one color over another can make or break your campaign's success. The most obvious example is the color of call-to-action buttons. An A/B test helped Performable get 21% more users to click on their call-to-action by changing the button color from green to red.
How to create A/B tests with MDirector
TestAB

MDirector allows you to create A/B tests to test two subject lines and see which one performs better and achieves a higher open or click rate, or two completely different designs to see which one achieves the best results or which part of the creative is more engaging.

As you can see in the image, to create A/B tests in MDirector you must follow these steps:

Define what you want to test , the subject line or some element of the creative.
Select the sample and define the percentage of the list to which the different A/B tests will be sent. By moving a selector you can choose the percentage of users to whom you send the comparison A, the comparison B and the winning option.
You have two criteria to define the winning test : by the highest percentage of openings or clicks.
Indicate the threshold , which is the parameter that defines whether the winning test is sent or not. For example, if you set a threshold of 20% of openings and during the time that the test is running this threshold is not reached, the winning test will not be sent and the sending to the rest of the list will be cancelled. If you use a threshold of 0%, the winning test will always be sent with the subject or creative that obtains the best opening or click results as you have established in the previous step.
The time during which the test will be active , which can be set in hours or days. The winning test will be sent once this time has elapsed, that is, if you set an A/B test to be active for 4 hours until this time interval has elapsed, the winning test will not be sent to the rest of the list.